Social Media Wiki

Everything you need to know about social media marketing! From Blogger & Influencer Relations over the social networks Facebook, Youtube, Instagram and many more, to tips and insights for social media managers and beginners.

Facebook Fans – Get Follower and Like

Facebook fans are the people who follow a Facebook fan page. Fanpages are created by persons, organizations or companies. The basic principle of Facebook is to make friendships digitally, through so-called friend requests. However, if you have more connected relationships than a private person, e.g. public figures or companies, you need a fan page. Friendship […]

Mention – Marking on Social Media Channels

Mentions are markings of persons or social media channels of companies and projects on other media or in other texts. With every mention or marking our name comes further around in the social media universe. A mention is worth a lot because it shows that we also interact with others. No matter if we are […]

Embedded media – photos, videos from Facebook, Instagram, Youtube & Co.

Embedded media allows the use of external media content such as third-party photos and video. Basically, embedded media have two advantages. Pagespeed: The loading time optimization If they would host their own mp4 video on the website and play it back by users, they would have extremely large amounts of data and the videos would […]

Dismiss Friends – Facebook Tell Friends

To unfriend is the synonym for to be done. Especially on Facebook, it is not about following per se, as is the case with other social networks, but about making so-called friendships. If users want to connect, send a friend request. This friend request can then be confirmed or rejected by the opposite party. If […]

Unfollow – Abort connection between users

The great recipe for success of social networks is that people follow each other. Those who follow each other can, of course, also follow each other. In this context, following means that a confirmed link is revoked. This link can have different aspects, e.g. a friendship or just a subscription to a channel. Depending on […]

Discover – Trendings and influencing trends

Discover is a feature found on some social networks, e.g. Instagram! Many social platforms have crystallized into networks for trendsetters. Especially Instagram but also YouTube and Pinterest stand for fashion and beauty. Influencers and bloggers are not only active here, but also in the areas of travel, technology and much more. The “Discover” function allows […]

Engagement (Interaction) – Likes, comments and mentions

The commitment describes the amount or quality of interaction between sender and receiver, in our example influencer and community. Commitment has several aspects, including answers, comments, likes, questions,… Of course also sharing content or creating your own content, e.g. to get the attention of the influencer. Let’s look at the examples of commitment in detail. […]

Average response time – Improve and optimize your channel

The average response time is a very important tool for companies to maintain interaction with fans and prospects, but also to positively influence the algorithms of search engines and social networks. How long is an average reaction time actually? Imagine you are interested in a certain product at this very moment. You find it on […]

Crowdsourcing – Mass Intelligence for Marketing and Innovation

Crowdsourcing is a popular method of binding a collective mass to a specific target. Especially due to the new possibilities and the changed transmitter-receiver model, anyone can now become the mouthpiece for a particular idea or project. Anyone who needs support, e.g. in order to achieve their goals through personnel, to gather sufficient knowledge or […]