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Interaction Rate (Engagement) – Definition and Tips for Improvement
in Facebook, Help, Social Media, TikTok, Wiki, Youtube/by LauraInteraction Rate (Engagement) – Definition and Tips for Improvement Interaction rate and user engagement play a major role in two areas in particular. On the one hand, in monitoring, i.e. the measurement and evaluation of success following campaigns. On the other hand, the interaction rate or commitment is a decisive factor in the pricing of […]
Data scandal on Facebook / Cambridge Analytica and criticism of influencer marketing | Social Media Week
in Help, Press, Social Media, Social News, TikTok/by LauraThis week, the social media world was overshadowed by the data scandal around Facebook. The exact details are still about 300 million data packets, which were obtained by the social media analysis firm Cambridge Analytica by dubious methods. Quite simply explained: Why is the data scandal so big? Previously, it was always possible to retrieve […]
Social Media Marketing Trends Munich 2018: FB, Youtube, Instagram & Musical.ly
in Best Practice, Help, Marketing, TikTok, Trend/by Stephan CzajaSocial Media Marketing Trends – München entwickelt sich wie alle deutschen Metropolen zu einer immer moderneren Großstadt, kontinuierlich seit Jahrzehnten. Die digitale Transformation