This week in social news: Online Marketing DE reports Elon Musk wants to buy Twitter, will he make it? And what impact will this acquisition have? In addition, decision-maker types, important for all who deal with people, whether purchasing, sales or special marketing and performance marketing. More about that in PR Blogger this week. Also […]
As a press channel, Twitter is an important tool for many medium-sized and larger companies to communicate with press representatives and journalists. Press releases in particular no longer have the clout with younger journalists that they do with older representatives. For companies that are already relevant, it is therefore worth investing in their own Twitter feed.
However, we do not recommend Twitter as a communication channel for companies and public figures that are at the beginning or in the middle of the development process, because before investing resources in Twitter, it is much more worthwhile to invest them in networks such as YouTube, Instagram or Facebook. In particular, the sustainability of, for example, a well-functioning YouTube video is great in relation to 100 tweets. Therefore, as a company, you should consider whether you put human and financial resources into the Twitter channel. If you still have questions about Twitter and tweets, please contact our social media consultant.
Questions? Talk to our Twitter experts: Contact
Stephan M. Czaja, Owner
How does Twitter work?
The right posts at the right time? As an agency, we not only take care of the conception, as well as the content – if you wish – but also the pre-planning of the content. This ensures a constant source of information that is considered relevant for a wide variety of players in the market. Tweets are now in twice as “big” in character count as they were a short time ago. Instead of 160 characters, you now have twice the amount to distribute information. The relevance of Twitter is not great for every company, but for many people in public life and for groups of small and medium-sized businesses, constant PR messages and information about products, employees, media and companies are profitable.
Advantages of Twitter
- Media and press channel
- Few relevant industries
- Constant output of creative content (texts)
- Many bots and little relevance, as every second comes new tweets
Channel, target group and competitor analysis with subsequent consultation and goal setting.
Social media goals and Twitter strategy development, in person and on site
Community management ensures organic reach and creates brand fans. Reading tip: Community Management
Campaign switching, paid reach for content, dark posts and evaluation. Read tip, example: Facebook Ads
Content, community and campaign analysis with subsequent monitoring and reporting. Reading tip: Monitoring
Regular appointments with our social media experts for strategy optimization. A small insight Best Practice.
Brand advocates and referral marketing are a key tool in social marketing. Reading tip: Influencer marketing
With expertise from food to fashion, we organize influencer events with top media output. Reading tip: Influencer Event
Our experts impart their knowledge in a focused manner to your employees or guests. Read Tip! Twitter Speaker
We bring your employees up to speed and mentor you in Twitter marketing. Reading tip: Twitter Workshop
We work on brand fans, not followers. We crate presence with attention to detail. Reading tip: Social media agency.