KPI calculator: measure success, calculate key figures online free of charge
KPI calculator – Are you looking for free marketing tools to measure your success? With our KPI calculators, you can calculate all important key figures such as CPC, CPA or ROI directly online. This allows you to analyze, compare and optimize your campaigns. Start now and optimize your strategies with the right KPIs. More reach, leads, sales? Back to overview: Marketing calculator.
KPIs for your marketing strategy

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Which key figures are crucial for successfully managing campaigns? Our free KPI calculators provide you with the answers. Simply calculate your values online and immediately see where your performance stands and where you can make adjustments.
- CAC Calculator
- CPA calculator
- CPC calculator
- CPL calculator
- CPM Calculator
- CPV calculator
- CR Calculator
- CTR Calculator
- ER Calculator
- LDCR Calculator
- LTV calculator
- MER calculator
- ROAS calculator
- ROI calculator
- SOV calculator
CAC: Customer Acquisition Cost
The Customer Acquisition Cost (CAC) shows you how much a new customer costs you on average. This key figure is important in order to better manage marketing and sales expenditure.
- Costs per customer acquired
- Linking marketing and sales
- CAC Calculator
CPA: Cost per action
The cost per action (CPA) measures the costs when a user performs a desired action – such as a purchase or registration.
- Costs per desired action
- Particularly valuable for performance campaigns
- CPA calculator
CPC: Cost per Click
You can use the cost per click (CPC) to determine how much each click on your ad costs you. This key figure is central to ads and social media.
- Cost per click
- Key performance indicator in online advertising
- CPC calculator
CR: Conversion Rate
The conversion rate (CR) shows you how many users actually carry out a desired action – for example, a purchase. One of the most important measures of success in marketing.
- Percentage of users with action
- Direct feedback on campaign quality
- CR Calculator
ROI: Return on Investment
The return on investment (ROI) measures whether your investments are really worthwhile. This gives you a universal key figure for measuring the success of every marketing measure.
- Profit in relation to the stake
- Universally usable for all investments
- ROI calculator
LTV: Lifetime Value
The Lifetime Value (LTV) gives you an indication of how valuable a customer is over the entire duration of their relationship with your company.
- Customer value over the entire duration
- Important basis for budget decisions
- LTV calculator
Why use KPI calculators?
With KPI calculators, you can evaluate your data in real time. This not only saves time, but also gives you clarity about your marketing goals. Whether it’s an increase in sales, reach or lead generation – the right KPI shows you whether you’re on track.
- Simply calculate online
- Free tools for all relevant KPIs
- Direct optimization of your campaigns
Marketing calculator online: All tools
Looking for free marketing tools? We’ve collected them all for you! You can calculate the most important KPIs for your marketing such as CPC, CR or ROI directly online. We also have social media ad calculators for budget and reach, including for TikTok, Instagram and YouTube. Search engine and display ads calculators are also included, such as for Google Search, Google Display or Microsoft Bing. With the right bidding strategies, you can work wonders in online marketing. Start now and optimize your campaigns online for free!