TikTok x E-Commerce Shooting: Prep, Studio & Curved Model for New Shapewear

Shooting with Curved Model – We accompanied our Curved Model Anusha(CM Models) to a shooting for shapewear. The client is a brand new shapewear brand that is about to be launched. Therefore content with a curved model has to be created. The focus is on e-commerce and TikTok. This article is about the preparation for the shooting, i.e. what is the shooting about, what kind of photos should be taken and last but not least the first test photos will be taken. In addition, we have for you a small summary of how the studio looks and an insight into the actual shooting.

Preparation: arrangements for fast video production

Preparation is the be-all and end-all. Since the brand is about to launch, our model was first of all shown the website and of course the product, which it is here. Then it was discussed what kind of photos should be shot, so that our model can prepare for the shooting and knows how she should pose. Before the actual shooting can begin, test photos are first made, among other things, to adjust the last settings in the technique.

Studio: Technique & Equipment

Light, camera, background! These are the essential things for a shoot. We have for you a small montage of the studio where the shooting took place.

https://www.youtube.com/shorts/yjoIX9B9cuM

What equipment do you need? Which camera should you buy? What about light? Do you need multiple light sources? For more information as well as inspiration for your own studio, check out this article:

• Set up YouTube Studio

Shooting: coordinate products, team & model

The next step is the actual shooting. The client wants to shoot product photos for e-commerce, as well as TikToks. The shoot took place indoors in the studio, as well as outdoors. Here you can find a small Behind the Scenes insight.

@cmmodels

Behind the scenes with our beauty Anusha 🥰💕 #modelagency #model

♬ Hung Up (SDP Extended Vocal) [Edit] – Madonna

You have never shot a TikTok yourself? Then we have a few tips and tricks here:

TikTok: Production tips & tricks

Production – Make sure the environment has a neutral background as well as lighting conditions (the light should come from the front). The video should be filmed on edge so that the algorithm can sort the video and have a length of about 30 seconds. Shots are welcome to be repeated, so the best scenes can be edited together.

Editing – Work with lots of short cuts and nice transitions or effects. Use visuals to keep the user interested. Also, use trending music and hashtags that match the video, as this will draw viewers to your video when they search.

Publishing – To be placed in the newsfeed, you should use the #fy or #foryou hashtag.

1. Neutral background and good lighting conditions
2. Film upright
3. Length about 30 seconds
4. Repeat recordings
5. Many short cuts and nice transitions or effects
6. Trending music and hashtags
7. #fy, #fyp or #foryou hashtag

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