Tag Archive for: Optimization

Customer loyalty: Reduce brand, awareness + store abandonments (sales)

Increase customer loyalty – How do you increase the loyalty of your own customers without personally knocking on their front door or writing letters like in 1992? The most efficient method currently is social media marketing, in 3 ways or methods. 1) Active community management, i.e. news, comments, etc. on it 2) Advertising in social […]

SEO example 472 % performance: increase (rating) in 12 months – best practice e-commerce

In a social media agency it’s all about good content, in photo & video productions, but also in search engine optimization, SEO for short. Content marketing is the magic word, plus a few quality backlinks – but is it really that simple? And does SEO actually work? Here’s a little insight into a client project […]

Thumbnail explained: thumbnail for photos and videos + optimization tips

What is a thumbnail? A thumbnail is a small image with a big effect. You know thumbnails from your computer, for example, when large images are displayed small as a file in the folder. But thumbnails also exist on Facebook, Instagram, YouTube & Co. More clicks! Optimize preview image / thumbnail How important are thumbnails? […]

Creating an online store #2: design, payment providers, delivery costs, … – Marketing Podcast

Design, payment providers, delivery costs – The second part of our Marketing Podcast Special for retailers! How can you build an online store yourself instead of hiring an expensive advertising agency? In this part, we take a look at the online store itself. We talk about the design of the site, give tips and look […]

SEO for Beginners: Tips & Tricks for Google.com Search Engine Optimization – Marketing Podcast

SEO for beginners – Today the Marketing Podcast is about the absolute basics for companies in search engine optimization. For this, we’ve grabbed the top questions again, basic questions that make up 80-85% of the usual inquiries at a marketing agency. Instead of super explicit questions, for example about link building or about image SEO, […]

Impression in online marketing (Google, Instagram & Co.): definition, calculation and monitoring

Impression – Google search results, website, e-commerce, social ads on Instagram or native ads in online portals. As an online marketer, you will be constantly dealing with impressions. But what are impressions by definition? Impressions: Definition If you look at the translation of Impression, you would be able to translate it 1:1 with “impression” or […]

SEO on Facebook, YouTube and Instagram? Channel Name to Video Marketing (Search Engine Optimization)

Social Media SEO – After our big editorial on the basics search engine optimization, we wanted to take a closer look at the topic of search engine optimization on social networks like Facebook, YouTube and Instagram today! In principle, this is also about “keyword”-optimization. However, we often talk about “search engine optimization” on social networks […]

Search Engine Optimization (SEO / SEA): Google & Co.

SEO Onpage Optimization – Onsite Tips with Definition and Explainer Video (free)

SEO Onpage Optimization – There are many questions about this topic! From “What is On Page Optimization?”, “What does Onpage and OffPage mean?” to “What is OffPage SEO?” and especially “What does a good SEO Onpage Optimization cost?” What does a good SEO Onpage Optimization cost? Nothing, if you do it yourself! As I have […]

Embedded media – photos, videos from Facebook, Instagram, Youtube & Co.

Embedded media allows the use of external media content such as third-party photos and video. Basically, embedded media have two advantages. Pagespeed: The loading time optimization If they would host their own mp4 video on the website and play it back by users, they would have extremely large amounts of data and the videos would […]