Can you earn money with advertising tattoos? Today we took a close look at advertising tattoos for Sat1 breakfast television with our social media expert Stephan Czaja! A few weeks ago a young man reads out of pure love for the airline “Ryanair” a huge tattoo on his forearm. Watch there: A large aircraft with […]
Facebook fans are the people who follow a Facebook fan page. Fanpages are created by persons, organizations or companies. The basic principle of Facebook is to make friendships digitally, through so-called friend requests. However, if you have more connected relationships than a private person, e.g. public figures or companies, you need a fan page. Friendship […]
The commitment describes the amount or quality of interaction between sender and receiver, in our example influencer and community. Commitment has several aspects, including answers, comments, likes, questions,… Of course also sharing content or creating your own content, e.g. to get the attention of the influencer. Let’s look at the examples of commitment in detail. […]
Crowdsourcing is a popular method of binding a collective mass to a specific target. Especially due to the new possibilities and the changed transmitter-receiver model, anyone can now become the mouthpiece for a particular idea or project. Anyone who needs support, e.g. in order to achieve their goals through personnel, to gather sufficient knowledge or […]
The word brand tracking as well as news tracking refers to the targeted poaching of followers, interested parties and fans from other topics. This is not news that will come up in the future but other competitors, manufacturers or even a completely different industry. Brand Jacking is about using a different brand term for yourself. […]
bit.ly is a provider for shortening links. Particularly in online shops with long URLs or when sharing flight offers that contain variables in the URL to the flight, location, links quickly become very, very long. Therefore, short link providers became more and more popular. Today there are different providers, e.g. bit.ly. The use of short […]
Bio is the short form of biography. A classic biography consists of long texts and key points, from awards to activities and many others in social networks, biographies or bios are very short. On Instagram, for example, there are barely 200 characters available to a blogger. On Facebook and YouTube you already have a bit […]
What makes Influencer Marketing so special? In my last Influencer Marketing presentation for this year, we once again focused on the methods and strategies that social media managers need today. As a speaker this was my second appearance at the International School of Management. Here young students learn how media and marketing work. In the […]
For pitches with customers or for projects for investors or potential financiers, the analysis of social media is becoming more and more important because they are a decisive part of marketing. Whether it’s cooperation with the blogger or influencer and their instagram channel analysis or the channels of the competition and our potential in the […]
Small and medium-sized companies can save a lot of advertising budget through social media marketing, because an initiated community is constant. Community, advertising, customer service and personnel search, with their own social media account companies can only win. In an interview with [ DEMNÄCHST ] today we philosophized about SMEs (small and medium-sized enterprises) and […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.