Freelancers – Not every order can be handled by the company’s own employees. If there are order peaks or orders that lie outside the company’s own area of expertise, freelancers are called in. Freelancer as external employee tool Freelancers then take care of individual projects on a self-employed basis. Companies like to book freelancers because […]
Fail – What does fail actually mean? In social media marketing, a “fail” is a moment, a medium or content that causes controversy among the target group. Something that “doesn’t work at all” or is even embarrassing. Simply translated: Fail = Failure Example: The Best Fails (Private) So in private, the word usually stands in […]
Shitstorm – After our little digression on the subject of fail and trolls on the social web, here is another very, very important term: the shitstorm! Since 2013, the word Shitstorm is in the Duden. The word “shitstorm” actually only exists in German-speaking countries – so it is not an invention from the USA. Shitstorm […]
Automation – Does social media marketing work completely “automatically”? Yes and no. With expert help, you can find ways and means to use various networks without investing a lot of effort every day. In some cases, however, you come up against limits or rather gray areas. In short: What does the network allow? Because although […]
Practical examples / case studies (cases) – References are very important when hiring a social media agency, because they prove the “good” work of an agency. Finding good agencies also means research For example, if a marketing agency has been successful for more than five years and works with satisfied customers, you can assume that […]
Social Media B2B Marketing – B2B marketing in social networks, is it worth it? Here’s a little insight. Marketing in B2B is just as possible as concepts and measures aimed at a purely B2C audience. Why? Most decision-makers in companies and enterprises are themselves logged into social networks! Meeting decision makers: Career Network They have […]
Youtube URL parameters – Why do you need Youtube URL parameters? Through parameters in the URL, certain functions can be activated or reactivated. For example, the start time, end time, but also autoplay enable / disable. After the explanation about Google UTM parameters, today Youtube URL parameters. Here you will find the list, with important […]
We’ve written about virtual / digital influencers a few times already, now there are new examples from advertising! Currently there are 3 teams around the world, in the US, Europe and Japan, working on digital avatars. Now the first 3 projects from the European team have been published. 1x online campaign, 1x fashion show and […]
What is a thumbnail? A thumbnail is a small image with a big effect. You know thumbnails from your computer, for example, when large images are displayed small as a file in the folder. But thumbnails also exist on Facebook, Instagram, YouTube & Co. More clicks! Optimize preview image / thumbnail How important are thumbnails? […]
Marketing, make online shop (quickly) known?! Free tips & tricks from our e-commerce agency. This podcast episode is about awareness, marketing and the first steps for you in online commerce. Marketing, make online shop known?! Now stream & learn for free on: Spotify – Marketing Podcast ITunes – Marketing Podcast Amazon – Marketing Podcast Deezer […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.