Brand building in e-commerce – Yes, our name is Social Media One, but we actually do so much more for customers! Do you want to build a successful brand? One is your partner for successful product development and brand building in e-commerce. What can we do for you? Here’s a little insight into our work […]
In fact it’s always very hard to share best practice projects, testimonials and the story behind all the work. After all, we plan, create and publish new content for the communities every day! But today came a special, a highlight for us, the first Amazon documentary! But, pictures are worth a thousand words. So we […]
Social Media IHK – Yes, there are actually also certifications of the IHK, here an example of the IHK Cologne to the Social Media Manager/in (further training). However, this is not a classic, 3-year vocational training, but a further training of the IHK to the social media manager, or manager. Training with social media component […]
Social Media Agency for Food & Drinks – In hardly any other industry there is so much competition as in the food industry. Not only in the supermarket and at the checkout, but also online new startups launch daily, from food delivery to new vegan or organic products, to energy drinks. An essential marketing tool […]
Online shop do it yourself or expensive agency?! The retail trade has real problems, the city centres are emptier than ever. At the same time, online retail sales have been growing steadily for two decades. You have a shop in the city centre? Got an idea for an online store and want to work from […]
Whoever talks about CTR (Click Through Rate) should also know CPM, also Costs Per Thousand. In the monitoring, for success control, incessantly. What CPM is and what the difference between CPM and CPC is, you will learn here. CPM simply explained: Definition Cost Per Thousand (CPM), also known as Costs Per Mille, is a marketing […]
Web designers in advertising agencies should always have their finger on the pulse. The reality often looks different. As a consultant in advertising agencies I often see desperate attempts to work fast in Photoshop. For a few icons you can easily lose a whole day of your employee. But screen designs in the basics can […]
SEO Onpage Optimization – There are many questions about this topic! From “What is On Page Optimization?”, “What does Onpage and OffPage mean?” to “What is OffPage SEO?” and especially “What does a good SEO Onpage Optimization cost?” What does a good SEO Onpage Optimization cost? Nothing, if you do it yourself! As I have […]
SEO and Photoshop do not belong together for many at first, but you can (as I show in the video) collect new customers through Google Image Search. The whole thing, quasi free of charge. The problem: Stock photos are legally safe (if purchased with a license), but expensive. Alternatives like Unsplash are free but not […]
Today we take a closer look at the Photoshop batch processing in the video tutorial. Batch processing is always needed if you have a process in Photoshop that needs to be performed frequently. A very classic example, which is also shown in the video tutorial, is trade show photography. Whether at a trade show, at […]
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