The changing world of marketing: which strategy should you choose? In an era where digital communication and online presence are becoming increasingly important, choosing the right advertising strategy is crucial. In this article, we take a look at different marketing and advertising strategies that are particularly relevant in today’s world: Social Marketing, Online Marketing (Google Ads, Native & Display Ads), Live Marketing (Events and Roadshows). We also compare advertising 2010 with 2024. Learnings about learnings! You want to work with us directly? We look forward to hearing from you: Contact.
Our focus as a marketing agency for cars: social marketing. No other method besides Google, Native & Display Ads for cars is as precise(targeting, re-targeting) in the placement of advertisements. The large amount of user data from social networks makes our target group more transparent than ever before. An example of how precisely you can display social ads:
28-35 years old, male (ad A, design with man)
25-38 years old, female (ad B, design with woman)
Catchment area 4km around Berlin Spandau
Do you want to find car buyers, sellers or renters? Get to know the magic of social media campaigns, online marketing and later events and roadshows.
What does 2024 belong to car advertising?
Every campaign, every consultation, every channel support, every event is individual. Nevertheless, here is a brief insight into what social media marketing and our work as a social media agency are all about.
Partnerships with car dealerships: Purchases are made locally
Look for partnerships with local car dealerships that carry the car models you are marketing. These dealerships can be valuable resources for providing content and information about the latest models. Consider organizing exclusive offers or events in partnership with car dealerships.
Car dealership in Berlin: Model 1, Model 2 with 4km radius
Car dealership in Hamburg: Model 2 with 10km radius
… depending on the density of competition
In this way, you can A/B test individual campaigns and continue to increase performance (impact).
Product presentations: New models, new stories
Use social media to organize virtual product presentations and live demonstrations of the latest car models in the dealerships. This allows potential buyers to experience the vehicles remotely and ask questions in real time.
At car events, we can offer people entire worlds of experience, also in combination with VR & AI elements.
Sharing of vehicle details: advantages of producing 1-2-3
Create engaging content that highlights the key features and benefits of the new models. Publish high-quality photos and videos that demonstrate the interior, technology, safety features and performance.
Customer ratings and experiences: Share!
Ask satisfied customers to share their experiences with the new models in the dealerships on social media. In recommendation marketing, authentic testimonials and reviews are valuable material to strengthen the trust of potential buyers.
Competitions and promotions: Car dealership attention
Organize online competitions or promotions where participants have the chance to win test drives or exclusive insights into the new models in the dealerships. This can draw attention to the dealerships and attract potential customers. We collect email addresses directly for email marketing and your sales funnel. This means you don’t have to keep collecting new contacts and can effectively target existing ones with new advertising.
Influencer marketing: Soooo 2024
Work with local influencers who have a passion for cars to showcase the new models in dealerships. Influencers can create authentic and engaging content that achieves a wider reach.
Tell stories about the development and special features of the new car models. Show the development process and the innovations behind the vehicles to arouse the interest of the target group.
Event and showroom visits
Invite your social media followers to exclusive visits to the dealerships to experience the new models up close. This can also take the form of live car events or virtual tours.
Live & event marketing for cars
We are your partner for roadshows! You have planned a lot, fixed locations and are now wondering how to get attention and reach in the right target group? More reach, more leads, more sales – that’s our job! Learn more about our work as a car marketing agency with online marketing, social ads and influencer marketing for your event and roadshow, from test drives in an electric car to a race in the desert.
In today’s digital world, Google Ads and Native / Display Ads are the key components of this strategy. We specialize in creating advertising campaigns that are scalable, impactful and tailored to the unique needs of your business. Let’s explore together the benefits of Google Ads and Native Ads and how they can put your brand on the road to success.
Really? Click!
This is how quickly you can go from a recommendation (search results or online medium) to your offer. Learn more here:
You can find more car marketing ideas for 2024 here! Also, a comparison with car advertising in 2010, what has changed? What role do online, social media marketing and artificial intelligence play? Why are live events and roadshows still state of the art? How do you combine live marketing with online, social media and influencer marketing?
https://socialmediaagency.one/wp-content/uploads/2023/12/marketing-agency-agentur-roadshow-car-auto-outdoor-climp-hill-suv-electric-event-live.jpg8001200S_kinski/wp-content/uploads/2024/02/social-media-one-logo-tiktok-instagram-youtube-facebook-marketing.svgS_kinski2023-12-22 16:56:222023-12-22 18:00:35Social media agency car & car dealership: TikTok, Instagram, YouTube strategies!
Here we are right back with Instagram Ads, TikTok Ads, YouTube Ads, targeting, re-targeting and geotagging. We can create campaigns for:
4.9 / 5.0