Data scandal on Facebook / Cambridge Analytica and criticism of influencer marketing | Social Media Week

This week, the social media world was overshadowed by the data scandal around Facebook. The exact details are still about 300 million data packets, which were obtained by the social media analysis firm Cambridge Analytica by dubious methods. Quite simply explained: Why is the data scandal so big? Previously, it was always possible to retrieve […]

Instagram Marketing: Strategy of an Agency | Social Media Insights!

Instagram marketing – How to create a social media channel for Instagram! Let’s take a look at our Instagram Agency. How do you plan the successful launch of your own Instagram channel? Whether fashion, sports, nutrition, accessories, hotels, agencies or online shops. Service providers and producers are increasingly entering Instagram. Scattering losses are low and […]

Youtube Marketing: Strategy of an Agency | Social Media Insights!

YouTube marketing – video form nowadays the source of information for all target groups. Youtube is the central medium apart from TV. Through targeted, organic reach building, you can not only strengthen the brand’s own presence but also win new fans and potential customers for your products! Especially bloggers and influencers have conquered Youtube. But […]

Influencer Engagement And Costs On Instagram: Free Account Calculator

Where do you find inspiration? Instagram! Bloggers and influencers are becoming more and more interesting for brands and companies, young people unit tens of thousands of fans and reaching more than classic TV broadcasts or fashion magazines. If you want to become an influencer yourself, you must be able to calculate your own value. But […]

Hootsuite for beginners: content planning for Instagram, Facebook, Youtube & Co.

Hootsuite is definitely one of the best scheduling tools for content on Instagram, Facebook, YouTube and many other social networks. With Hootsuite, social media managers can easily schedule content for specific dates and choose an individual time when the content will be published automatically. This makes Hootsuite, among other programs, one of the absolute basics […]

How to hide interests and information from advertisers on Facebook – Insight!

As a Facebook agency, we are of course always on the lookout for the latest features offered by Facebook itself. Every now and then you come across a feature that you didn’t even expect, such as the personalization of ads or the editing of your own interests and information. Today I can on Facebook through […]

Facebook Marketing: Strategy of an Agency | Social Media Insights!

Facebook marketing – Retargeting, pixel, groups, fanpage: Facebook is its own universe! A social media campaign therefore also has different components. For a start, however, many are concerned with the basic structure of their own Facebook channel for companies or products. Especially for online shops and digitally distributed products, it pays to take a look […]

Influencer Marketing Tool forInstagram: Social Analytics

Now it is time! After months of planning, Social Analytics is ready. The first comprehensive software tool for Instagram / Influencer Marketing on a high level. Social analytics is a huge win for small brands or big advertising agencies

Instagram Story: Now with polls, opportunities and risks for influencers and brands

Now in Internet World Business magazine, the new interview with social media expert Stephan M. Czaja on the topic of “Influencer Marketing: New survey function of Instagram Stories”. Social media networks have changed the world and influencer marketing is changing the world of advertising. With constantly new features, social networks also advertise themselves. Instagram now […]