The response rate indicates the response rate to a particular campaign. In comparison with several campaigns, it is shown which success factors can be derived from them. The response rate can have very different reasons, a simple example would be a marketing survey sent to 1,000 companies. When 400 questionnaires come back, put the rate […]
Hashtag, everybody’s heard that before. Hashtags are the order of the day these days. Not only do almost all users in social networks use them, they are also picked up in news and magazines. The definition of a hash tag is the special archiving program that is given by the use of the hash tag. […]
Header picture for Facebook, YouTube, or Twitter. For each individual social media channel, you need its own header image and, of course, individual information, conforming to the respective social network. The pixels, i.e. the dimensions and formats of the title pictures differ. That’s why you have to make sure that you choose the right dimensions […]
Web 2.0, user-generated content, that’s the big new source of innovation. While the world was built over millennia after transmitter receiver model was built, one transmitter, many receivers, Web 2.0 and the structure of everything has changed. Today, anyone can become a radio station and so there are stars on YouTube and Instagram who still […]
For the recruitment of personnel and of course the positive image, advocates among the employees are very important. If you need very good personnel due to high technology, complicated processes or first-class management, you will get to good people through the short distance. E.g. recommendations made by your own staff. This is not only possible […]
Microblogging refers to blogs within social networks. While classic blogs usually contain very long texts, but also media such as photos and videos, contributions on social networks are extremely short. On Twitter, for example, there are only a few hundred characters. In the same way, you are also limited to Instagram and Facebook in such […]
Social media messengers have revolutionized communication. Already the letter was a great invention, at that time carried by stagecoach from city to city. At some point the phone came and a little later the smartphone. Nobody needs a carriage, no horse has to race, no postman has to deliver a letter. Communication is possible in […]
Marking – the so-called tag, is enormously important in the world of social media marketing. Markers increase reach, markers link content and channels, and no one should miss out on markers when publishing photos and videos. Increase range with tags Markers attract attention in another community. That’s what makes them so valuable. If, for example, […]
Short URLs make it possible to shorten very long URLs, which serve as links for social media postings, extremely. This leaves more space for the description and the text. There are now many providers of so-called short URLs. Almost all of them are 100% free and compress the links accordingly for free. If you frequently […]
With Instagram Direct, for several years users have had the ability to publish not only postings to Instagram, but also send messages to individuals, or to specific groups, as on other social networks. Accept and open direct messages Each user can write to any other user. If you have an inquiry, you can call it […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.