Crowdsourcing is a popular method of binding a collective mass to a specific target. Especially due to the new possibilities and the changed transmitter-receiver model, anyone can now become the mouthpiece for a particular idea or project. Anyone who needs support, e.g. in order to achieve their goals through personnel, to gather sufficient knowledge or […]
Creative Commons is a license model for which users do not have to pay any fees to the author. Unlike normal copyright and license laws, where royalties are paid to authors, these authors provide content free of charge under Creative Commons License. Differences in Creative Commons Creative Commons licenses also differ in their content. Whether […]
The word brand tracking as well as news tracking refers to the targeted poaching of followers, interested parties and fans from other topics. This is not news that will come up in the future but other competitors, manufacturers or even a completely different industry. Brand Jacking is about using a different brand term for yourself. […]
bit.ly is a provider for shortening links. Particularly in online shops with long URLs or when sharing flight offers that contain variables in the URL to the flight, location, links quickly become very, very long. Therefore, short link providers became more and more popular. Today there are different providers, e.g. bit.ly. The use of short […]
Big data refers to the automatic processing of large data. In social networks such as YouTube, Instagram and Facebook, but also TikTok, LinkedIn and many other networks, the processing of large amounts of data plays the central role. Not only for advertisers but in general for the algorithm of search engines. Because search engines want […]
As Social Media Agency you need the Internet, like the air to breathe. Did you know that the Internet was created very close to us? At that time it was a project at the CERN research centre in Switzerland. In principle quite simple: Hyperlinks link content. The system was quickly deployed by the U.S. Army […]
In our advertising agency, we naturally deal a lot with the topic of search engine optimization. Content spinning is on your topic, about which we are asked questions. Here it is about security in content spinning but also about the effectiveness in search engine placement. Nowadays search engine placement is the be-all and end-all when […]
An algorithm is a certain systematics that gives us fast results. According to Wikipedia, a algorithm is “an unambiguous rule of action for solving a problem or class of problems”. Algorithms in daily life Especially well known, the word algorithm has been in recent years and months through the context “Facebook”. The “Facebook Algorithm” uses […]
Analytics deal with the evaluation of user behaviour. In principle, it’s about having information about how our users do or don’t do on a site or social network. Selective evaluation of data for analysis Programs for the analysis of websites, online shops, social media channels and many other online based solutions help to make decisions, […]
The abort rate defines the percentage value of people who have aborted a certain process after a certain time. This can have different aspects. For example, if we direct our user to a specific YouTube video. If our video as KPI, i.e. Key Performance Indicator, has a value of 20 seconds duration so that the […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.