Cadbury: Gorilla – Viral Video Marketing Case Study
Cadbury: Gorilla
Ein Gorilla trommelt 90 Sekunden zu Phil Collins – ohne Produkt, ohne Argument. Cadbury 2007: Freude ist Markenkommunikation genug. 500.000 YouTube-Views in der ersten Woche, Cannes Grand Prix – Surrealismus als Viralstrategie.
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