Budweiser: Whassup? – Viral Video Marketing Case Study
Budweiser: Whassup?
Der Catchphrase-Clip von 1999/2000 schuf einen globalen Kulturmoment: Whassup? wurde weltweit kopiert und zitiert. Budweiser verstand, dass radikale Einfachheit viral macht – Cannes Grand Prix und CLIO Hall of Fame.
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