Social media wiki
Everything important about social media marketing! From Blogger & Influencer Relations to the social networks Facebook, Youtube, Instagram and many more, to tips and insights for social media managers and beginners.
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Conversions – Interaction, Engagement and Comments
in Help, Social Media, Wiki/by LauraFor the interaction rate or the engagement, the conversation with the own target group is a decisive success factor for their social media marketing. Conversation is the basic model in media studies. By exchanging information, novelties, innovations, all conceivable forms of information are disseminated. Conversation is not only an absolute cornerstone, it is also a […]
Interaction Rate (Engagement) – Definition and Tips for Improvement
in Facebook, Help, Social Media, TikTok, Wiki, Youtube/by LauraInteraction Rate (Engagement) – Definition and Tips for Improvement Interaction rate and user engagement play a major role in two areas in particular. On the one hand, in monitoring, i.e. the measurement and evaluation of success following campaigns. On the other hand, the interaction rate or commitment is a decisive factor in the pricing of […]
Crisis Management – Positive Model and Tips for Social Media Crises
in Facebook, Help, Social Media, Wiki/by LauraYou can fill whole books on the subject of crisis management, you do! Crisis management is as extremely diverse as products, services and people are. From the big shitstorm to negative ratings. You have to be prepared for critical moments in social media marketing. But the very best tip is, as always in entrepreneurship, keep […]
User name – ID, allocation and marking (tag)
in Help, Marketing, Wiki/by LauraThe social media user name not only plays a role in social networks, but also in politics. Should one only be allowed to use clear names, or should one still use a pseudonym as a user name? Particularly in times of shitstorms and opinion influencing in social networks, which many media report on, from election […]
Hearts – Emoji for love, joy and friends!
in Help, Social Media, Wiki/by LauraHearts (❤) play an important role in communication on Instagram, Facebook, YouTube and of course all other social networks such as Twitter or tiktok. After all, we all know the slogan, pictures say more than a thousand words. Posting from the heart saves the user a lot of time in expressing emotions. That’s what makes […]
Sponsored Posts: Paid advertising on Facebook, Instagram and Youtube
in Facebook, Influencer, Instagram, Wiki, Youtube/by LauraSponsored posts are popular with many companies and businesses. There are basically two variations of sponsored posts. The basic form of sponsored post is that bloggers are equipped with products and in return they mention them in their social media postings. A win for both sides, the blogger gets free clothes, car parts, or even […]
GIF: What is a GIF? Creating animated graphics
in Help, Online Course, Social Media, Wiki/by LauraGIF is a mixture of image and moving image. GIF´s are small animations that are composed of different photos and thus result in a video, or even just several scenes. GIF´s are often used to digitally draw attention to something. Instead of using simple static photos, you bring some movement into the game. Online users […]
Filter – term, definition and the best 5 apps for iPhone & Android
in Help, Instagram, Tools, Wiki/by LauraIn social media marketing, filters have two meanings, depending on whether the term “filter” is viewed from a systematic or a visual perspective. Filter as a technical function in Content Management On the one hand, filters are functionalities within content management systems that allow a more targeted selection of content. For example, through targeted filtering […]
Follower – definition, creative content and interaction
in Instagram, Social Media, Wiki, Youtube/by LauraFollower is the English term for people who follow you on social networks. The more precise definition of the term follower comes from people who follow a channel, whose information is subscribed to and therefore constantly want to see information and updates. A follower may be interested in a particular channel due to many properties. […]
Following – Translation, Instagram and Formula
in Instagram, Social Media, Wiki/by LauraFollowing is the English term for following another person on social networks. So if I follow your company, or your project, then I’m your follower. In my following list you are then also listed and my followers again you can see in it. What makes the term following so important? Following is thus an important […]
Foursquare – The app for restaurants, clubs and any location
in Social Media, Wiki/by LauraFoursquare is a social media platform that offers different locations or places for evaluation. Users who are then looking for a restaurant or for Coworking in Cologne, for example, will quickly find an answer in the Foursquare app. Foursquare hearthis never made the real breakthrough, although some locations have used the service to trust most […]
Follower Following Relationship: Definition, Analysis and Key Figure
in Help, Instagram, Social Media, Wiki/by LauraWe had already written about the two English terms Follower and following last week. There is also a relationship between these two values. The number of followers expresses how many people follow our social-media channel. Following expresses how many social media channels we follow. This results in a certain ratio. The more exclusive the brand, […]