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Influencer performance: KPIs for social media campaigns
in Berlin, Facebook, Help, Influencer, Instagram, Marketing/by LauraInfluencer marketing is still completely new for many. People have always influenced other people, through recommendations, simple “broadening” but also through criticism. Influencer marketing
Combin Instagram Tool in Test: Build Followers/Fans and Reach
in Berlin, Help, Instagram, Tools/by Stephan CzajaA new social media tool for Instagram. Today we’re testing Combin! With Combin, you can gain new followers and build more reach. In a nutshell, what Combin is all about. The ultimate key fact: The absolute main criterion for Combin is the hashtag or user search with subsequent and through the search targeted “mass” likes/comments […]
9 Social Media Marketing Tools: Software for Facebook, Youtube, Instagram & Co.
in Facebook, Instagram, Pinterest, Tools, Youtube/by LauraToday we want to introduce you the best and new social media software tools. Social media marketing has changed the world of advertising agencies and of all companies extremely and sustainably through the new structures of communication. Not only the communication processes are new, the entire recommendation marketing has taken a new place in the […]
Influencer Marketing #3: Social Media Software Tools for Post Planning and Followers
in Influencer, Instagram, Marketing, Online Course/by Stephan CzajaSoftware support and social media tools are essential for online marketers. They help manage day-to-day tasks, especially the ones that take up a lot of time and can be organized through smart planning ahead. Whether it’s content, influencer search, or even the bots so many have mentioned. We take a look at three important social […]
Influencer Marketing #4: KPIs (Key Performance Indicators), Goals and Planning of the Social Media Campaign
in Influencer, Instagram, Marketing, Online Course/by Stephan CzajaThe conception of the influencer concept for our upcoming campaign will now really be the biggest chunk! Here it’s all about the big questions and the very small ones. Starting with the definition of the target group to the customer needs to the various goals and KPIs that we ultimately need to measure the success […]
Influencer Marketing #5: Quality and quantity of bloggers and interaction
in Influencer, Instagram, Marketing, Online Course/by Stephan CzajaHow would you start your influencer campaign? Do you want to work with a specific influencer or…? not quite, you want reach! So the first thing is to identify the target audience you want. Who do we want to reach? Only then do we think about the means. Influencer Marketing Online Course: Overview of Topics […]
Influencer Marketing #6: Briefing, Forecasting, Contacting and Monitoring
in Influencer, Instagram, Marketing, Online Course/by Stephan CzajaBefore we contact our blogger, we draft our briefing. In this briefing, i.e. in the request, are all the important details that our blogger needs to know so that he can make his own assessment of whether the campaign is interesting for him or not. In the briefing we record all the important data, not […]
Posting time for Facebook, Twitter & Co
in Facebook, Help, Instagram, Twitter/by LauraThe optimal posting time? Whether it’s Facebook, Twitter, or blog postings, finding the right time for a posting within a social media strategy is not always easy.