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Spotify Ads or radio advertising? Spotify Ads! Advertising in podcasts & co.
in Ads, Agency/by Stephan M. CzajaRadio advertising has long been the standard – but today it’s more precise, digital and measurable. With Spotify Ads, you can reach exactly the people you really want to target: by age, region, musical taste or interest. No wastage, no guesswork – you see clicks, reach and conversion data in real time. Spotify is the […]
BILD, TV and radio: advertising in major media
in Ads, Agency/by Stephan M. CzajaMany brands face the same challenge: how do I reach a lot of people in a short space of time – and do so effectively? Traditional media such as TV, radio and print are still indispensable for this. Whether it’s a campaign in BILD am Sonntag, a radio clip on stations or a primetime TV […]
Outdoor advertising: Stroer, Wall, Hygh (kiosk), book posters – reach millions
in Ads, Agency, Marketing/by Stephan M. CzajaMany companies face the same challenge: How do I find the right mix of outdoor advertising, radio and digital media to become truly visible? That’s exactly where we come in. Outdoor advertising with Stroer, Wall or Hygh brings reach, Spotify ads or TV commercials complement them perfectly. Whether for supermarkets, car brands or new product […]
Social media agency prices 2026: What does professional social media cost?
in Agency/by CarenHow much does a social media agency cost in Germany? The answer is unsatisfyingly simple: it depends. It depends on the size of the company, platforms, campaign volume and scope of services. This guide gives you realistic guidelines – without sugar-coating it. Typical pricing models for social media agencies Social media agencies work with different […]
Social media agency vs. in-house: What is worthwhile for companies?
in Agency/by CarenEvery company that takes social media seriously is faced with this decision at some point: Build in-house or hire an agency? The honest answer is more complicated than “in-house is better” or “agencies are more expensive” – and depends on what you really need. What an agency can do better Broad platform expertise: Agencies work […]
My #1 radio spot: Behind the Scenes @ office, Burger King, recording studio + 20 sec. preview
in Best Practice, Tutorial/by Stephan M. CzajaHow do you transfer the principles of successful social ads to a short radio spot? I’ll take you into the studio and show you which marketing tips I used to make the most of 20 seconds. Three hours of work – condensed into a few seconds. The spot is now running on 1. FC Köln […]
Cannabis Hype USA: California, Instagram, YouTube and the Big Buiness
in Best Practice, Trend/by Stephan M. CzajaCannabis hype – It all started with medical cannabis, but the cannabis business is now a billion-dollar market. The cannabis hype in the USA, especially in California, has revolutionized the way brands appear on social media worldwide. California is not only considered a pioneer for the legalization and consumption of cannabis, but also a center […]
Cookies Cannabis: A success story from the USA – brand, hype and recipe for success
in Best Practice, Trend/by Stephan M. CzajaThe Cookies brand has become one of the most recognizable cannabis brands in the world in recent years. Under the leadership of Berner, the founder and CEO of Cookies, the brand has not only revolutionized the cannabis industry, but also created a unique concept that combines music, culture and community. The origin of cookies Cookies […]