Twitter agency
Twitter is now X! Learn more:
As a press channel, Twitter is an important tool for many medium-sized and larger companies to communicate with press representatives and journalists. Press releases in particular no longer have the clout with younger journalists that they do with older representatives. For companies that are already relevant, it is therefore worth investing in their own Twitter feed.
However, we do not recommend Twitter as a communication channel for companies and public figures that are at the beginning or in the middle of the development process, because before investing resources in Twitter, it is much more worthwhile to invest them in networks such as YouTube, Instagram or Facebook. In particular, the sustainability of, for example, a well-functioning YouTube video is great in relation to 100 tweets. Therefore, as a company, you should consider whether you put human and financial resources into the Twitter channel. If you still have questions about Twitter and tweets, please contact our social media consultant.
Questions? Talk to our Twitter experts: Contact
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Stephan M. Czaja, Owner
CXMXO Group
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