Are you looking for a real alternative for your display network? Adroll Ads has established itself as one of the most powerful tools in the field of retargeting and prospecting. While many marketers rely exclusively on the Google universe, Adroll offers the decisive advantage of platform-independent playout. The goal is absolutely clear: maximum reach across […]
AI product photos – AI is currently changing product photography for e-commerce and stores. Instead of booking expensive studios, you can use the right tools to create your own images, vary them and even expand them directly into product videos. Not everything is perfect yet, but in 2026 we will be at a point where […]
Order cannabis to the office? The day started as usual: Stressful morning, meetings without end, and the to-do list felt like it was growing into infinity. But today was different somehow. Between emails, calls and quick notes, I suddenly had a small highlight in sight – my medicinal cannabis was to be delivered. Yes, you […]
OMG! The time has come! You’ll soon get Google search results with AI from Google’s Gemini. This morning, this video washed into my timeline, published by Google, tonight, breaking news. With Google’s decision to put artificial intelligence at the top of search results, e-commerce is facing a crucial challenge. Online stores must prepare for a […]
Backlinks are connections from one website to another and play a crucial role in search engine optimization (SEO), as they are seen as a vote of confidence from one site to another. The quality and quantity of backlinks can significantly influence the visibility of a website in search results. In the following, I will discuss […]
Brand building in e-commerce – Yes, our name is Social Media One, but we actually do so much more for customers! Do you want to build a successful brand? One is your partner for successful product development and brand building in e-commerce. What can we do for you? Here’s a little insight into our work […]
Quickly explained – remarketing (also known as re-targeting) is a targeted marketing strategy that aims to reach potential customers who have already shown interest in a product or service but have not yet converted. Perfect for your e-commerce ads. By retargeting this audience with targeted ads on different platforms, companies can increase conversion rates and […]
The changing world of marketing: which strategy should you choose? In an era where digital communication and online presence are becoming increasingly important, choosing the right advertising strategy is crucial. In this article, we take a look at different marketing and advertising strategies that are particularly relevant in today’s world: Social Marketing, Online Marketing (Google […]
TikTok Shop vs Instagram Shop – Online shopping is becoming increasingly important in today’s world, and social media platforms are playing an ever-increasing role in the marketing of products. In this article, we compare the TikTok Shop and the Instagram Shop to highlight the differences, advantages and disadvantages of both platforms. Instagram Shop: An introduction […]
TikTok Shop – In the world of digital marketing and social media, there are always exciting developments that offer new opportunities for businesses and content creators. One of these exciting developments is the launch of the TikTok Shop, which allows businesses to sell products directly through the TikTok platform. In this article, we take a […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.