Meme – What is a Meme? Definition and Best Practice

Social media memes are an absolute phenomenon of the social media world. They are relatively easy to understand. Graphics consisting of a picture, or a short video in connection with a striking text. If you take as an example a famous actor, like Will Smith in his then parade role as Prince of Bel Air […]

Top Food Start Ups USA in Check! Marketing with high investment – guaranteed success?

Social Media Marketing for Food – After we have compared in our last “Insta-Food-Check”, the food online shops USA and food shops in Germany, we draw today the comparison to startups in the food online trade! Why actually? In the analysis of US and German supermarkets active on Instagram to gain more reach, the relatively […]

Online supermarket check Germany! Groceries on Instagram: Who’s the best?

Social Media Marketing for Food – Ordering fresh food online, whether in organic quality or the conventional products, more and more people are enthusiastic about ordering food from the Internet. Food, nutrition, healthy living but also the small temptations of everyday life like a delicious barbecue with friends or the caloric dessert are part of […]

TikTok: Music Usage in Videos + 4 Tips for Social Media Managers

TikTok and music rights – how does this topic behave? The App TikTok is becoming more and more popular. She is the new Instagram. Even large and international companies are becoming more and more attentive and book additional reach through influencer marketing and social media promotions on TikTok. Last month, we created a TikTok channel […]

Social media stars 2017: review of trends, newcomers and campaigns

2017 hat Social Media Marketing aber auch Stars weiter in die Mitte der Gesellschaft gerückt. Vom Influencer Award wie dem “Place To B” von Axel Springer bis zum About You Awards. Weiter zu neuen Shooting Stars der Szene, im speziellen Lisa und Lena

Influencer Pricing: How much is my Instagram account worth?

Influencer Pricing – The bigger your blog gets, the more requests you get from agencies but also companies and different brands. Whether it’s about fashion and travel or fitness products, the value of a single post is for many, especially at the beginning of the career, not so easy to calculate yourself. Especially as each […]

Social Media Marketing Trends Munich 2018: FB, Youtube, Instagram & Musical.ly

Social Media Marketing Trends – München entwickelt sich wie alle deutschen Metropolen zu einer immer moderneren Großstadt, kontinuierlich seit Jahrzehnten. Die digitale Transformation