The online marketing industry is shaking, Google is making a new update to its search engine algorithm! Yesterday we received an unusual amount of news, all of them concerning the latest update, which has more severe effects than most of the changes. The last figure from 2018 shows as many as 3,234 updates in the algorithm. Wow! But what is Google Updates about and how does it affect the rating of websites and online shops (search engine optimization)?
How does the Google algorithm work? How does Google sort the search results? How does the page rank work?
Every year, Google makes hundreds of changes to the search algorithm. In 2018, they reported an incredible 3,234 updates, averaging nearly 9 per day. Although most of these changes are minor, Google occasionally makes major algorithmic updates (like Panda and Penguin) that significantly impact search results.
For search engine marketers, knowing when major Google updates occurred can help explain changes in rankings and organic website traffic, and ultimately improve search engine optimization.
Many who only maintain a single domain do not know the impact that such an update of the algorithm has on different sites. To give you a little insight into how such a change affects the rating of pages or the number of impressions, i.e. the display within the search results, we have some interesting screenshots for you.
Effect on Google.de: 4 days later
These screenshots show Google Search Console. It shows what successes a single domain has in the Google search engine. All rankings are listed, i.e. all keywords or keywords for which your website or e-commerce is placed.
Some sites benefit from such updates in the algorithm, while others lose extremely in value. Without digging too deep into the sewing box, there have been some worried calls in our agency.
The tenor is then mostly relatively the same, our site suddenly crashed! -40%, -50% in range. City 100 live visitors, suddenly there are only 50. Accordingly, the update of the algorithm has a big impact on website operators.
The effects refer to the general content quality standards. Who offers his reader the most added value?
Unique Content – Unique Content
Visual media – increase retention time
Sharing – How often is your site shared
Left – Outgoing and incoming links
…
Those who make the most effort benefit from such updates.
How does an algorithm work?
Why don’t we ask Google… How does an algorithm work?
Now let’s look at some examples.
Best Practice: SEO impact
Here you see pages from our (so to speak, private portfolio). This includes our companies. Here you can see how such an update affects domains.
65% of our domains are constant
25% increased moderately in range (approx. ~5% growth)
5% increased strongly in range (approx. ~20% growth)
5% dropped in the ranking (test projects including scraping)
Test projects that were not filled with qualitative content decreased in reach. All others (95%) for which we put a lot of effort (as you can see in this article) went up.
Loser: Example real estate (scraped data)
Project: Confidential.
This is how things can go down when test projects are based purely on data, not on “human” texts. One of our side has been hit extremely hard!
Consistent
65% of our domains have hardly changed or, as can be seen here, have remained the same in terms of organic growth.
Winners with strong increase: Example fashion magazine
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