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Metaversum for Dummies – Definition
in Marketing, Social News, Trend, Wiki/by CarenThe metaverse, also called metaverse, defines a new internet revolution and is a digital (artificial) world where we have no limits. From workouts to meeting friends, working and vacationing. It gives us the ability to meet and interact with new people. With all these features and many more, the metaverse replaces our reality and opens […]
Target group: What is it? Definition & meaning in marketing
in Marketing, Wiki/by S_kinskiTarget group marketing is a success-critical component of all good marketing. It deals with identifying, addressing and servicing specific target groups with the aim of generating sales for a company. A successful marketing plan is based on understanding the members of a specific target group. Only then can companies manage to send the right message […]
Attracting new professionals with employer branding – definition & measures
in Marketing, Wiki/by CarenFor some employers, employer branding is a significant part of marketing. The focus here is on marketing themselves as an attractive employer and thus strengthening the brand. This article is about the connection between employer branding and personnel marketing and about internal and external measures with which you can draw attention to your company as […]
Personnel marketing: Addressing (potential) employees – definition, goals & measures
in Marketing, Wiki/by CarenHR marketing – It is nothing more than applying marketing concepts to the HR area. As with classic marketing, the aim here is to align the company and its products holistically with the customer needs of current and future employees. As a result, employees are viewed less as a “resource” and more as “customers” whom […]
Blockchain: More than just records – application & advantages and disadvantages
in Wiki/by CarenThe term blockchain translates as “block chain”, with the blocks standing for individual data records that are stored one after the other. This results in a chain of data records. In principle, it is nothing more than a large database, where an original block represents the beginning. There, chronologically, further and/or new data blocks are […]
Content curation: the updating & maintenance of existing content
in Wiki/by CarenContent curation is the final step in content creation, which involves maintaining, updating, and archiving your previously published content. You have already produced and published content. Now it’s time to keep the information up to date. Need: Why Content Curation? Companies mainly distribute their content via their numerous Facebook fanpages and Twitter profiles. Even though […]
Content Writing: The Writing of Good Content
in Wiki/by CarenContent writing is the planning, research, creation, and editing of content that is published online. It can include writing blog posts, scripts for videos and podcasts, and articles. Content writing is of great importance as content helps in generating and retaining (new) customers. It represents the second step of content creation and is part of […]
Content Ideation: Generating Ideas – Techniques
in Wiki/by CarenContent ideation is a commonly used term in content marketing that defines the process of brainstorming, as well as identifying relevant topics to address your target audience. Thus, it is also the first step of content creation. What is content ideation all about? In the first step of content creation, ideas and relevant topics for […]
Unique Selling Proposition (USP): The importance of unique selling propositions – definition, guidance & examples.
in Marketing, Wiki/by CarenUnique Selling Proposition – The term USP belongs to marketing and refers to a unique value proposition that leads to a competitive advantage or differentiates the company from the competition and represents a demonstrable customer benefit. The USP can be equated with a unique selling proposition. Why is a USP so important? A USP is […]
Pay per Lead (PPL): Billing Model – Definition, Function and Advantages and Disadvantages
in Wiki/by CarenPay per lead (PPL) is a billing model that is used in affiliate marketing, for example. The affiliate receives his commission when a user has performed a certain action on his website, such as signing up for a newsletter or downloading a file. How does pay per lead work? The model includes an advertising measure […]
Virtual Reality (VR): Definition, Factors & Function
in Wiki/by CarenVirtual reality, or VR for short, translates as virtual reality and means the perception of a virtual world that is not real, but whose effect or functionality is present and can be experienced accordingly. What factors define VR? VR is defined by a few factors. Theoretically, there are no limits. Nevertheless, these are the basic […]
Small and medium-sized enterprises (SMEs): What is it? Definition & Meaning in Marketing
in Wiki/by S_kinskiSmall and medium-sized enterprises (SMEs) are the backbone of the economy. In Germany, for example, they account for over 60 percent of all jobs subject to social insurance contributions and generate more than half of GDP. The importance of SMEs for the German economy can therefore not be overestimated. What counts as an SME? But […]