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Influencer Marketing News

Influencers are important multipliers and brand ambassadors in social media marketing. Influencer marketing is therefore an important marketing tool, for example for Instagram or, even more specifically, Instragram Shopping.

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Kickstarter campaign: crowdsourcing to fund your (influencer) brand

Did you know? From influencer to brand (with their own product) Even the biggest influencers got everything rolling with a Kickstarter campaign in the beginning. Example: Jeremy Fragrance , Kickstarter campaign with Office For Men (perfume). Jeremy Fragrance asked the community for €25,000. In the end, it was €780,149 from 5,955 backers. Hence our close […]

User Generated Content by Creator & Influencer: “Let content be created”.

We’re extremely fond of using user-generated content for our clients, whether it’s TikTok, Instagram, YouTube or Facebook. A look at the benefits of this content strategy. User-generated content (UGC) is a powerful tool that brands can use to boost their social media presence. Instead of relying solely on in-house production of photos and videos, brands […]

Influencer event concept: ideas, planning, outline – how an event is created

Influencer Event Concept – How does it all begin? As an influencer agency, we often deal with clients who are planning their first influencer event. Instagram, TikTok, YouTube & Co. have become huge and social media stars are the brand ambassadors of our 20s. Ideas, planning, sketching- How to create an event! Including example sketch […]

How has influencer marketing changed? – Past, present & future

Influencer Marketing Changes – The history of influencer marketing begins over 10 years ago when the first blogs were created. So the first influencers were bloggers and got their readers to buy things they used themselves. However, in recent years, influencer marketing has grown and changed a lot. Today, there are many different types of […]

The blue checkmark on Instagram: how to get it! Definition, meaning & guide

Blue Hook Instagram – Everyone who uses Instagram knows the blue hook. But what does it actually mean and how do you get it? In this article, we’ll tell you all about the blue tick on Instagram. We’ll also show you how to get one yourself. The blue hook on Instagram The blue checkmark on […]

Content Creator: Marketing, Strategy and Benefits

Influencer x Blogger Event Examples: Agency Highlights & Best Practice

Influencer Event Examples – No event is like the other, no customer, no product and accordingly it needs creative ideas for marketing! In our strategy, we therefore no longer “only” present products, but meet the needs of the users! A simple example? A test drive in the new electric car, with your own social media […]