Being private on social media? Meanwhile it has become a really important topic, not only for politics, but for everything and everyone. Europe-wide protests on the Upload Filter, Mark Zuckerberg before the US Senate, with hearings on the Cambridge-Analytica scandal and the political influence on elections, up to EU data protection, which is becoming more […]
Organic reach is one of the goals in social media management. Because organic reach is sustainable. Real people, real people who interact with their social media account. Most companies spend a lot of money on reach, because creating their own community requires a lot of creativity, time and work. For companies, brands and products it […]
For the interaction rate or the engagement, the conversation with the own target group is a decisive success factor for their social media marketing. Conversation is the basic model in media studies. By exchanging information, novelties, innovations, all conceivable forms of information are disseminated. Conversation is not only an absolute cornerstone, it is also a […]
Interaction Rate (Engagement) – Definition and Tips for Improvement Interaction rate and user engagement play a major role in two areas in particular. On the one hand, in monitoring, i.e. the measurement and evaluation of success following campaigns. On the other hand, the interaction rate or commitment is a decisive factor in the pricing of […]
You can fill whole books on the subject of crisis management, you do! Crisis management is as extremely diverse as products, services and people are. From the big shitstorm to negative ratings. You have to be prepared for critical moments in social media marketing. But the very best tip is, as always in entrepreneurship, keep […]
Hearts (❤) play an important role in communication on Instagram, Facebook, YouTube and of course all other social networks such as Twitter or tiktok. After all, we all know the slogan, pictures say more than a thousand words. Posting from the heart saves the user a lot of time in expressing emotions. That’s what makes […]
YouTube Marketing Book – having the right YouTube Marketing book on your bookshelf is a must for every social media manager! Especially for beginners and beginners it is important to have an overview on the topic of video marketing and YouTube marketing. From the first competitive analysis, to the concept and the finished strategy, with […]
In social media marketing, filters have two meanings, depending on whether the term “filter” is viewed from a systematic or a visual perspective. Filter as a technical function in Content Management On the one hand, filters are functionalities within content management systems that allow a more targeted selection of content. For example, through targeted filtering […]
Community and Follower: What Does Success On Instagram Mean? All strategies and concepts in Instagram Marketing aim to build a strong and vital community. Especially the interaction, i.e. the frequency of comments and likes, plays an important role. Let’s look at a small example of best practice for the topic of interaction. In our small […]
Whether living in a house, condominium or for rent, social media marketing is becoming more and more relevant for real estate agencies, because the figures speak for themselves! The acquisition of potential prospective customers and thus tenants or buyers is with few advertising forms so exactly on a target group alignable but just as exactly […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.