Tag Archive for: Marketing internetowy

Agencja Social Media Fashion – koncepcja, reklama i influencer

Moda ciÄ gle siÄ rozwija, co sezon pojawiajÄ siÄ nowe kolekcje. Jako agencja social media, ale takž¼e jako agencja influencerów, oznacza to nieustanny trend i hype scouting. Szczególnie dla marketingu mody. Zanim jeszcze stroje i akcesoria znajdÄ siÄ w sklepach, trzeba siÄ do do nich odpowiednio przygotowaÄ. PoczÄ wszy od pierwszej prezentacji kolekcji, poprzez pierwsze […]

Influencer Marketing: Strategy, Reach and Agency

Influencer Marketing: Strategy, Reach and Agency – In the era of social media, marketing has evolved rapidly. One emerging concept that is captivating companies is influencer marketing. But how do you design an effective influencer marketing strategy? What kind of reach can be expected? And how does an influencer agency support its clients? Let’s take […]

Engagement (Interaction) – Likes, comments and mentions

The commitment describes the amount or quality of interaction between sender and receiver, in our example influencer and community. Commitment has several aspects, including answers, comments, likes, questions,… Of course also sharing content or creating your own content, e.g. to get the attention of the influencer. Let’s look at the examples of commitment in detail. […]

Media usage in social networks: the most important marketing studies for 2017

The use of media in social networks is an interesting topic for customers in the consultation. Which networks are actively used? What posting periods are important? What is the potential of online trading at all? In order to answer these questions in advance, we explain step by step what social media marketing is all about

Instagram Stars: The most popular accounts

Instagram users are young and energetic. Their interests are not fundamentally different from those of previous generations. In the young years, you are looking for role models and idols, often stars. This also shows one of the most recent statistics on the social network Instagram

Target groups can be targeted – cities, ages, interestest

On almost all social media channels, advertising campaigns are now so precisely controllable that users can be targeted as never before. Facebook, the largest social network in the world, it is well over a billion active users, the campaigning has been the most refined

Target groups on Facebook – location, age, prospects

Today, advertising campaigns can be controlled so precisely on almost all social media channels that users can be reached more specifically than ever before. Facebook, the largest social network in the world, with well over a billion active users, has so far been the most refined way to launch campaigns. The concept or principle behind […]

Social Media Marketing - Inspiration für Modelabel von Stephan M. Czaja (Lukinski) by Social Media One

Now on sale – SMO Book: Social Media Marketing

After many months of time investment it is finally out today! Our book about social media marketing – inspiration for fashion labels (fashion companies and fashion online retailers). The book describes in particular how you as a fashion company effectively reach target groups in social networks. The choice of the network plays an important role, […]