HR marketing – It is nothing more than applying marketing concepts to the HR area. As with classic marketing, the aim here is to align the company and its products holistically with the customer needs of current and future employees. As a result, employees are viewed less as a “resource” and more as “customers” whom […]
Keyhole is a software tool that allows companies to monitor their activities on TikTok. This tool allows companies to analyze their audiences more accurately and produce the right content for their audiences. The main features of a Keyhole tool are: Insight into your audiences’ activities on TikTok, analysis of the content your audiences are viewing, […]
Content curation is the final step in content creation, which involves maintaining, updating, and archiving your previously published content. You have already produced and published content. Now it’s time to keep the information up to date. Need: Why Content Curation? Companies mainly distribute their content via their numerous Facebook fanpages and Twitter profiles. Even though […]
Content writing is the planning, research, creation, and editing of content that is published online. It can include writing blog posts, scripts for videos and podcasts, and articles. Content writing is of great importance as content helps in generating and retaining (new) customers. It represents the second step of content creation and is part of […]
Content ideation is a commonly used term in content marketing that defines the process of brainstorming, as well as identifying relevant topics to address your target audience. Thus, it is also the first step of content creation. What is content ideation all about? In the first step of content creation, ideas and relevant topics for […]
Relevant content – More than just advertising, what does that mean? Content creation means creating content that is tailored to the target audience. Valuable content is created that is accessible to everyone for free on the Internet. This increases the reach of the company and its products, increases the lead count and builds trust in […]
Pay per lead (PPL) is a billing model that is used in affiliate marketing, for example. The affiliate receives his commission when a user has performed a certain action on his website, such as signing up for a newsletter or downloading a file. How does pay per lead work? The model includes an advertising measure […]
Modash is a tool that allows companies to analyze their content on TikTok. It offers many features for analyzing content on TikTok. These include real-time video playback, capturing images and links in comments, and analyzing clicks and interactions on content. Modash is a helpful tool for companies looking to expand their business on TikTok. It […]
Reach is the number of people or accounts that see your post on social media. The interaction rate (likes, shares, comments, etc.) of this post is another KPI that goes hand in hand with Instagram reach. Range types Here you can see the different types of reach once enumerated: Post reach – number of individual […]
Traackr is a web-based monitoring tool for TikTok that monitors and analyzes user activity on the channel. The software enables the company to better promote its own content and track user activity. Monitoring also allows the company to optimize its communication with users, thus increasing the channel’s reach. Find more TikTok monitoring tools and social […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.