After targeting, comes re-targeting, an important term in online marketing. In this process, Internet users visit your website or click on your product and are targeted with targeted advertising while surfing the web. Advertisers want to use this reminder feature to increase website conversions. Types of re-targeting ads These are the three types of re-targeting […]
Iconosquare is a free tool that lets you analyze and monitor your images on TikTok. It offers you many interesting features that will help you optimize your images and get more attention. Here are the main benefits of Iconosquare: 1) you can monitor and analyze your images on TikTok, 2) you get comprehensive statistics about […]
You hear the term opt-in mainly in the context of email marketing and email funnels. Opt-in means that a user signs up for an email list. Typically on a website or in an online store. In Europe, there is also the double opt-in as a requirement. This means that users must confirm that they have […]
Storyclash is a new tool that allows companies to analyze their campaigns on TikTok. By using this tool, companies can get more detailed information about their target audience to further optimize their campaigns. Some of the benefits that can be achieved by using Storyclash are: 1) detailed analysis of campaigns on TikTok, 2) insight about […]
Cross-sell – Cross-selling is the selling of related or complementary products or services based on the products the customer has already purchased (or in which he or she is interested). Cross-sell: Application in marketing Cross-selling is used in many areas to sell more. For example, you probably know the “similar products” in online stores, which […]
Up-sell – Up-selling is the additional offering of higher value products or higher value services. Up-sell: application in marketing Up-selling is often used to sell even more expensive products to buyers. A typical example would be the high ticket for a live event. A user buys e-coaching product A for €500. Would this user, or […]
Klear is a tool that companies can use when analyzing TikTok (formerly Musical.ly). It offers a number of benefits that can make it easier for companies to find and connect with the right people. By monitoring TikTok, companies can find out what their target audience is interested in and how best to engage with them. […]
Impression – Google search results, website, e-commerce, social ads on Instagram or native ads in online portals. As an online marketer, you will be constantly dealing with impressions. But what are impressions by definition? Impressions: Definition If you look at the translation of Impression, you would be able to translate it 1:1 with “impression” or […]
Short URLs make it possible to shorten very long URLs, which serve as links for social media postings, extremely. This leaves more space for the description and the text. There are now many providers of so-called short URLs. Almost all of them are 100% free and compress the links accordingly for free. If you frequently […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.