The most popular social network – What is the most popular social network? The question is difficult to answer, because there are always snapshots! The development of social networks is very dynamic, from the beginnings in 2004 until today in ! In this time-lapse you can see the whole evolution of social networks with their […]
Social engagement refers to interactions between social media users and content on social media channels. What these interactions look like depends on the social media platform. Example: Interaction options by platform Here you can see examples of interaction possibilities depending on the platform: Instagram: Likes, comments, saves and replies Facebook: Likes, comments, reactions, clicks, shares […]
After targeting, comes re-targeting, an important term in online marketing. In this process, Internet users visit your website or click on your product and are targeted with targeted advertising while surfing the web. Advertisers want to use this reminder feature to increase website conversions. Types of re-targeting ads These are the three types of re-targeting […]
Social Media Marketing 2023 – Social networks have become extremely differentiated in the last 10 years. While a company, brand or project used to only have to worry about Facebook, the range of marketing opportunities on social networks in 2023 is greater than ever. Facebook, Instagram, TikTok, Twitch, Pinterest, YouTube, Messenger Marketing…where do we start […]
We had to share this video with you today! 1,000 Days in the Metaverse. Ryan Trahan (YouTuber) has set himself a goal: he wants to experience the Metaverse and he wants to do it on a long-term basis. The journey is insanely interesting and shows what is possible in the Metaverse. Straight from the first […]
Social Media Literature – Which literature can be recommended in the area of social media marketing? Of course, we could suggest you hundreds of books now, especially when looking at the different sub-areas around social networks (Facebook, YouTube, Instagram, TikTok, …) but also performance marketing for paid reach, community nurturing for organic reach, up to […]
Social Media Agency for Cruises – No other industry has generated such large increases in recent years as cruise tourism. Discovering distant countries, many destinations in a short time, wellness and relaxation on board at the same time. More and more book a cruise for their vacation instead of typical hotels in cities. Accordingly, the […]
Short status update for the readers of our social media blog. What are the biggest social networks in 2021? Here’s the answer, with the most popular 15 social networks. By now, social networks have been around for over 20 years, soon to be 25! Since the beginnings and social networks such as MySpace, a lot […]
Facebook becomes “Meta” – Facebook announced today that the new name of the company, from now on will be “Meta”. This is not only about Facebook, but especially about the “Metaverse”, more about that in a moment. The branding is no longer to be “just” about Facebook. After all, so much more belongs to the […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.