On ow.ly you can generate short links. We have already written extensively about shortened links and their advantages in tracking and monitoring in our Social Media Blog. What makes shortening from the left so useful? Ow.ly is a project of Hootsuite, a popular software for advance planning of social media postings. It shortens links and […]
A so-called screenshot is a photo of your screen. Only that the photo is not taken with a camera, but independently by the end device. Screenshots can be taken on all end devices, computers, notebooks, tablets and of course on the smartphone. Tip! Screenshots on the PC, free of charge without software Many who have […]
The return of investment is one of the central factors in business administration and thus naturally also in social media marketing. ROI is how profitable a single campaign is. The Return of Investment (ROI) thus indicates how economically a single campaign or an operational area is in relation to the investment made. On the basis […]
The response rate indicates the response rate to a particular campaign. In comparison with several campaigns, it is shown which success factors can be derived from them. The response rate can have very different reasons, a simple example would be a marketing survey sent to 1,000 companies. When 400 questionnaires come back, put the rate […]
Being private on social media? Meanwhile it has become a really important topic, not only for politics, but for everything and everyone. Europe-wide protests on the Upload Filter, Mark Zuckerberg before the US Senate, with hearings on the Cambridge-Analytica scandal and the political influence on elections, up to EU data protection, which is becoming more […]
Social Media Marketing Objective – We give you a free insight into the strategy objective of a social media marketing agency. What exactly is the big goal in social media marketing? The subject of social networks is so new that there is hardly any well-founded long-term expertise. While social media managers are slowly getting used […]
Geofilters are used for the targeted sending of advertisements. In Facebook Advertisement Manager, each advertiser has the ability to send their advertisements to a specific target audience. Geofilters can be used to create certain events, i.e. we can specify, for example, that only people from the catchment area of Berlin, or even more precisely from […]
Fashion never stands still – it is constantly evolving. With every season, new collections await you, bringing a breath of fresh air into your closet. As your social media agency and influencer agency, we are always on the lookout for the latest trends and hypes, especially in fashion marketing. Even before the outfits and accessories […]
Insurance and social media marketing – for many advertising employees this sounds like two completely different areas! Best practice examples prove it, even the largest insurance companies in Germany hardly manage more than 1,000 followers on Instagram. 1,000 followers on Instagram? Is that all you can do? Maybe these insurances haven’t found the right social […]
We have already discussed in many of our articles in the Social Media Blog how Facebook reach can be specifically generated and generated. Facebook reach is very important for companies, because the more reach you have, the more people you can reach directly. Either through organic reach, i.e. through reach that is created solely by […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.