Social Media Statistics: Current users & user numbers – Which factors and numbers are the basis for social media marketing? Between all the hundreds or even thousands of factors to consider, from different regions, cities, countries to different age groups to different interests people can have. We’d like to take you away for a few thoughts and present some basics to give you a little insight into the work of a social media manager. Social Media Management from the ground up, deals with building channels and communities. First the different KPIs are defined, these are the values to achieve (goals), in a social media campaign. No matter whether the campaign is successful through organic traffic, e.g. through bloggers or influencers, or through investment in advertising.
Social media is becoming more and more complex. Instead of simple forums there are today social commerce, Advertising with Targeting and Lookalike Audience, in addition different networks like Facebook, Instagram, Youtube, Twitter, LinkedIn in addition, Messenger services like Whatsapp and Snapchat. Let’s bring light into the darkness! What do users do, how do they behave and how do social networks develop?
Facebook will soon bring together 25% of the world’s population. In Germany even well over 50% of the population. How can you set up your Facebook channel and how can you address your fans? Answers can be found in our Facebook Agency.
Usage Source: Facebook Company Info & Mark Zuckerberg
26 million users in Germany
Worldwide 1.9 billion users
1 billion uses the FB Messenger
Target group: all age groups (14 – 65+)
60 % of users access the site up to 8 times a day
1.6 billion Likes a day (2014)
60 million pictures and photos (2014)
recommendations
Channel Designs for cover picture and profile picture<
Corporate design for FB and all other social networks
Templates for postings, photos and VIdeos<
For themes, products and special events (like "Black Friday", "Christmas", etc.)
Retargeting
Photos
No hashtags > direct links to the shop
Facebook tabs and functions such as Youtube integrate (later also content and shop possible), the contents are directly accessible via FB
Posting Frequency<
We post 3-5x week current content, also foreign content, if appropriate.
Sales tricks<
Artificial shortage? Sale! Last pieces in stock! Only today!
Youtube
Youtube and video marketing create extremely high involvement, as the videos are consumed over a long period of time instead of just a few seconds. Develop your concept with our Youtube agency.
Use
2016
8 million users in Germany
Target group: 10 – 60 years
92% of all adolescents and 70% of 30-44 year olds, are regularly on Youtube
referral
Advertising spots
Influencer Marketing
Tips and recommendations from employees
Backstage at the shooting, etc.
Presentation of companies and tradition
Craft, production, technical details and quality
Instagram
How do you reach people on Instagram? Take advantage of the expertise and experience of our Instagram Agency.
Use source: Instagram Business
9.8 million users in Germany
Worldwide 600 million users
1 million Advertisers
Target group: 16 – 29 years
83% of users are under 35, 60% under 25
36% of all Germans between 16-29 are registered
4.3 billion Likes a day
98 million images
referral
Reach new target groups<
Instagram enables us to reach a much wider range of target groups than Facebook.
12 million users in Germany, only 3-5 million users have an account
321 million active users worldwide
Target group: 25 – 44 years
500 million tweets daily
80% use Twitter mobile
referral
Easy + Fast handling and advance planning<
relatively little work like Pinterest, we take directly with
Source for media and journalists
Snapchat
utilisation Source: Snap me if you can
9 million users in Germany
100 million users worldwide
6 billion snaps are available every day
Snack Content Production for High Interaction Rates
Content is produced so easily and quickly
Regular Stock Shooting
Own, fresh image material for social media + short e video clips
Team: Photographer, 1/2 Model/s, Visa, On Location (Stores) and Studio in Mix
Content in simple form<
Example: Instagram, photo from bed in the morning, with newspaper and cafe. The newspaper shows design ideas for your own garden. Keyword: Influencer.
Worldwide: Social Media and Future
Use of media worldwide: The Internet conquers the entire world
Here you can see that half of the world’s population is online. This creates great new opportunities for companies in online marketing.
Of course, the use is distributed differently all over the world. America and Europe are far ahead in digital networking.
They used to say, “You watch too much TV!” Today we watch screens 4 times as often. We spend a total of 9.5 hours in front of terminals. In the morning at breakfast, in the subway, then at work, later with friends and also falling asleep. Now there are also smartwatches, the constant presence of small monitors on one’s own body.
We spend almost 5 hours on average on the PC
More than one hour on smartphone
We chat about one hour a day
To this must be added 2.5 hours in front of the television
Use by age groups: Social Media Report 2016 / Nielsen
This is supplemented by a study by Nielsen, which looks at the total weekly usage time of the media in 2016. The users were divided into 3 groups.
18-34 years (Millennials)
35-49 years (Generation X)
Over 50 years (Baby Boomers)
The result was astonishing, even for us as an agency. Speaking to the New York Times, Sean Casey, president of Nielsen Social, said he was surprised by the results: “Social media and millennials have been like synonyms so far. But he realizes that the smartphone has also become a matter of course for his age group, Generation X.”
35-49 years: 31 hours 40 minutes, 7 hours of which in social networks
18-34 years: 26 hours 49 minutes, 6.5 hours of which in social media
50 years: 20 hours 22 minutes, 4 hours of which in social media
Average 25 hours (7 minutes) each week and of which 5.5 hours on social networks
Anyone who is not a music star or 17-year-old fashion blogger by chance must think about other methods and strategies. Advertisements play a large, central role in social media networks. Advertising is extremely targeted and reaches the desired target group. Female, interested in fashion, 20-25 years old and from Berlin / Hamburg? No problem. The methods are manifold. Modern methods such as pixels, which are embedded in websites and online shops, can be used to advertise your own visitors, even strangers who are most likely to match our brand (‘look-a-like audience’). More about targeting of target groups can be found on the page about our Facebook Marketing Agency.
Of course it also needs the right media production, no matter if it is the graphic design or video material – we are your contact! Now let’s take a look at Social Media Marketing and its basics with different studies and statistics, which prove how successful Social Media Management is nowadays in the Online Marketing Mix.
We see these points as relevant
Reaching target groups > Network expansion<
Target groups are on different social networks. The further we spread our content, the more comprehensively we reach all target groups. Postings Frequency > Binding
Snack Content > Photo / Video Production<
Therefore we produce small videos for the online shop Shooting! We then use these for the advertisements + Insta/Youtube.
Communication Management > Questions & Answers<
For communication (e.g. messages on FB), a competent specialist should ideally be available in the office. Connect employees and customers quickly and effectively. Customer satisfaction, quality, stores, recommendation.
Retargeting > Advertising<
We install the retargeting code asap in the shop, then we collect user information directly. Then the first ads start. Through adspend, we reach significantly more people than through a simple, organic structure. Therefore we recommend the monthly investment in ads for the specially produced content. Retargeting > Advertising > Increase in sales > Reinvestment
Linkaufbau > Trend Blog<
User loyalty is greater. The content can also be posted on Facebook and thus attract new users to the shop. Reach and upsells. The content can also be used further, for example a well-done video tutorial in text form.
https://socialmediaagency.one/wp-content/uploads/2017/10/influencer-marketing-social-media-roi-usa-reach-impressions-campaign-planner.jpg5601200Laura/wp-content/uploads/2024/02/social-media-one-logo-tiktok-instagram-youtube-facebook-marketing.svgLaura2019-08-16 13:50:332021-04-07 18:49:44Social Media Statistics: Current users & user numbers
Usage
4.9 / 5.0