Scale: What is a scalable business model? + Advertisements

Scaling – the topic par excellence in business administration. Whoever has achieved his proof of concept, i.e. a profitable business model, must in the next step succeed in generating more profits with less investment. After all, many things that cost a lot of money to set up no longer have to be done. Certain processes […]

Return on Investment (ROI) – Calculation and investment calculation in marketing

The return of investment is one of the central factors in business administration and thus naturally also in social media marketing. ROI is how profitable a single campaign is. The Return of Investment (ROI) thus indicates how economically a single campaign or an operational area is in relation to the investment made. On the basis […]

Response Rate: Definition, Social Media & Calculate

The response rate indicates the response rate to a particular campaign. In comparison with several campaigns, it is shown which success factors can be derived from them. The response rate can have very different reasons, a simple example would be a marketing survey sent to 1,000 companies. When 400 questionnaires come back, put the rate […]

Brand advocates – recommendation marketing in social networks

Brands for speakers are gold in online marketing. Especially recommendation marketing is extremely effective. In many blog posts we have already talked about important key figures in the field of social media marketing, from the click rate to the interaction rate. All these figures ultimately prove the success of individual campaigns. Success based on advertisements […]

Organic reach – Facebook, Instagram, YouTube and Virality

Organic reach is one of the goals in social media management. Because organic reach is sustainable. Real people, real people who interact with their social media account. Most companies spend a lot of money on reach, because creating their own community requires a lot of creativity, time and work. For companies, brands and products it […]

User name – ID, allocation and marking (tag)

The social media user name not only plays a role in social networks, but also in politics. Should one only be allowed to use clear names, or should one still use a pseudonym as a user name? Particularly in times of shitstorms and opinion influencing in social networks, which many media report on, from election […]

DigiMember 3.0: Subscriber System for WordPress – Software Tip

Subscriber system and passive income. The WordPress solution to fully automate the sale of your memberships and subscriptions! To have customers in subscription (daily, weekly, monthly or on individual order) is the big goal for many in online marketing. Because through subscribers number can be generated suitable income, everyone dreams of it. WordPress Software for […]

Forum – Definition, Internet and meaning for social networks

The term forum defines an online platform on which users can exchange information. At that time, the first vehicles were also pioneers for the transmitter-receiver model. The sender-receiver model describes the form of communication between a sending party and the receiving parties. A very classic example is the cinema. As one of the first popular […]

Instagram Tips & Tricks – Get Follower, Increase Reach, Build Community

Community and Follower: What Does Success On Instagram Mean? All strategies and concepts in Instagram Marketing aim to build a strong and vital community. Especially the interaction, i.e. the frequency of comments and likes, plays an important role. Let’s look at a small example of best practice for the topic of interaction. In our small […]

Housing and real estate – Social Media Marketing, Advertising and Influencer

Whether living in a house, condominium or for rent, social media marketing is becoming more and more relevant for real estate agencies, because the figures speak for themselves! The acquisition of potential prospective customers and thus tenants or buyers is with few advertising forms so exactly on a target group alignable but just as exactly […]