Influencer vs Musicians: New advertising campaigns in the fashion world

Influencer vs Musicians – After our last TV interview on the subject of “Unicorns in Social Media Marketing”, the current interview of the TextilWirtschaft magazine saw a new trend, or a tried and true one that is slowly regaining attention: musicians! After the influencer
Has been hyped in recent months and years, more and more advertising agencies are booking young music stars like Elli Goulding (Deichmann) and A $ ap Rocky (Zalando) for their advertising campaigns. The hype remains, as we already told in an interview with Stylebook on the current Asos campaign with Thi Thuy, Jordyn Woods and Joshua Williams. However, musicians celebrate a small comeback in advertising. Why? Musicians have always been popular, because they are not only known within the social networks. They stand for lifestyle, see the most beautiful countries in the world and live the dream of millions of people. More on the topic of the new issue of the textile industry.

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