Social News

All about social media.

Social media automation: tools and workflows for companies

More than 80 percent of marketing teams say that repetitive social media tasks eat up valuable working time – time that would be better invested in strategy and creative work. Social media automation solves precisely this problem: it takes over predictable, recurring processes so that you can concentrate on what really matters. What social media […]

Micro influencer marketing: Why smaller creators bring more

in Influencer/by Caren

Micro-influencers achieve an average engagement rate of 3-7% – while mega-stars with over a million followers often fall below 1%. For companies that want to influence real purchasing decisions, this is a crucial difference. Micro influencer marketing is not a stopgap solution for smaller budgets, but a strategic choice for more relevance, trust and measurable […]

Snapchat Ads for companies: Place ads and reach target groups

in Ads/by Caren

Snapchat reaches over 400 million active users worldwide every day – and more than half of them are under the age of 35. For businesses looking to target a mobile-savvy, affluent audience, Snapchat Ads is one of the few platforms that still offers real reach without massive organic competition. In this guide, you will learn […]

Twitter X marketing for companies: Strategy and reach

in /by Caren

Over 500 million active users are active on Twitter X every month – and for companies looking for real-time communication, thought leadership and community building, the platform will remain one of the most direct tools in the social media mix in 2025. Those who are aware of the changed rules of the game following the […]

Negative online store reviews: Crass! That ruins a 1 star rating

in E-Commerce/by S_kinski

Do you have an online store? Then reputation management is key for you – especially good reviews. The worst case scenario is if you receive one or more bad 1-star ratings. This is exactly what can massively drag down the average of your overall ratings. That’s why I asked myself the question: How many 5-star […]

B2B influencer marketing: thought leaders and expert collaborations

in Influencer/by Caren

In the B2B sector, credibility and expertise are decisive – not a lifestyle photo, not a viral trend. According to a LinkedIn study, 78% of B2B decision-makers trust industry experts more than traditional advertising. This makes B2B influencer marketing one of the most effective strategies for lead generation and brand positioning in the corporate context. […]

Pinterest Ads for companies: Place ads and build reach

in Ads, Pinterest/by Caren

In recent years, Pinterest has developed from an inspiration platform into a serious performance channel. According to recent studies, 89% of Pinterest users buy products that they have discovered on the platform – a figure that hardly any other social media platform can match. Pinterest ads are now an indispensable part of the digital marketing […]

Creating social media content: Workflow and tools for companies

in /by Caren

If you want to be visible on social media today, you need more than just good ideas – you need a functioning content workflow that consistently produces high-quality content. According to a recent study by Hootsuite, companies that work with a structured process produce three times more content with the same amount of staff. That […]