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YouTube shorts for companies: Reach through short videos
in Youtube/by CarenYouTube Shorts have fundamentally changed the platform: More than 70 billion views a day show that short videos are not just a trend, but the new centerpiece of YouTube’s strategy. For companies, this means a unique opportunity – organic reach, which is hardly achievable on classic YouTube videos, is democratized by shorts. Those who get […]
Instagram Shopping for businesses: Setup and sales optimization
in E-Commerce, Instagram/by CarenIn recent years, Instagram Shopping has evolved from a nice add-on to a serious sales machine. Over 130 million users tap on shopping tags every month – and companies that use the channel strategically achieve conversion ratesthat leave traditional display advertising far behind. This guide will show you how to master Instagram Shopping from technical […]
TikTok Shop for companies: Social commerce setup and strategy
in E-Commerce, TikTok/by CarenTikTok Shop was launched in Germany in 2024 and is fundamentally changing the way companies do social commerce. In the first six months after the DE launch, over 500 million euros in sales were generated via the platform. For brands that get in early, one of the biggest organic sales opportunities in years is on […]
Create AI videos: YouTube Shorts, Instagram Reel, TikTok – UGC, Ads, Tools & Co.
in AI, Tools, Trend/by S_kinskiCreating AI videos – YouTube shorts, Instagram reel, TikTok, what’s possible? Here is a current insight from our marketing agency with its own project. You can see how to produce videos with AI, short formats for Instagram and TikTok, longer explanatory videos for YouTube and even AI avatars of myself. The exciting thing: AI doesn’t […]
Vibe Coding with AI: Stephan’s experiences, tools, 7 examples & cases – Krass!
in AI, Tools, Trend/by S_kinskiVibe coding with AI – There is now a term for what I do: vibe coding. It describes the way you work with AI tools without having to do any hardcore programming yourself. AI in coding opens up completely new possibilities – from web development to apps, games and marketing computers. Today I’ll show you […]
AI marketing: text, image, video, advertising, store & social media – what works?
in AI, Marketing, Trend/by S_kinskiMarketing in 2026 is unthinkable without AI. From texts and images to videos – artificial intelligence is changing how agencies work and the roles that people play in them. However, the real revolution is not in the technology, but in the mindset: AI frees teams from routine so that they have more time for strategy, […]
Marketing calculator: More reach, leads, sales – calculate online
in Marketing/by S_kinskiMarketing calculator – Are you looking for free marketing tools? We’ve collected them all for you! You can calculate the most important KPIs for your marketing such as CPC, CR or ROI directly online. We also have social media ad calculators for budget and reach, including for TikTok, Instagram and YouTube. Search engine and display […]
Optimize your LinkedIn Company Page: More reach and leads
in Marketing/by CarenOver 58 million companies have a LinkedIn Company Page – but only a fraction use the full potential of this platform. Those who strategically optimize their page achieve significantly more organic reach, generate qualified B2B leads and sustainably strengthen their employer brand. This guide shows you step by step how to set up and optimize […]