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Google Veo 3: AI videos for marketing in a new quality
in AI, Marketing, Tools/by S_kinskiAI videos are no longer an experiment – with Google Veo 3, the technology is becoming a real game changer for marketing and content production. What can Google Veo 3 do? How can you use Veo 3 to produce reels for Instagram, TikTok or YouTube? Here is an insight into one of the most powerful […]
Social media competition analysis: How to analyze your competition
in Marketing/by CarenIf you want to grow on social networks, you need to know what the competition is doing. A structured social media competitor analysis shows you which content is performing well among your competitors, which formats generate the most interaction and where you can fill gaps. According to a recent study by Sprout Social, only 34% […]
Social media monitoring: tools and strategy for companies
in Marketing/by CarenSocial media monitoring is no longer a nice-to-have – for companies that want to actively manage their brand, it is a strategic obligation. According to a study by Brandwatch, over 500 million tweets and billions of Instagram posts are published every day – if you don’t listen, you lose track of your own brand image, […]
Instagram new features 2026: Reposts, Map, Friends tab, Quiet Posting + Edit gets its own app
in AI, Instagram, Marketing/by S_kinskiInstagram new features 2026 – What new features are available on Instagram? Instagram is constantly evolving and introducing features that facilitate creative work and promote community building – in short, Insta is becoming even more personal. Some updates are reminiscent of functions on other networks such as TikTok or Snapchat, but are tailored to the […]
Social media crisis management: when a post goes viral – wrong
in Marketing/by CarenA single post can turn a company into a full-blown PR crisis in less than 24 hours. No brand manager plans for this – but those who don’t have a plan when it happens pay the highest price. Social media crisis management is therefore not a luxury, but an operational duty. What is a viral […]
WhatsApp business marketing: customer communication and sales
in /by CarenWhatsApp has over 2 billion active users worldwide – and in Germany, the messenger is the most used app of all, with a daily usage time that exceeds all social networks combined. This raises a clear question for companies: why do so few use this direct channel strategically? Understanding WhatsApp Business as a corporate channel […]
Costs Adwords, Display Ads & Bing: Calculator, prices, reach – Google & Microsoft
in Ads, Help, Tools/by S_kinskiAdwords & Display – Do you want to know what budgets you should plan for Google Search, Google Display and Microsoft (Bing) Ads? Use our free calculators to calculate the costs, clicks and reach of your campaigns – quickly, transparently and realistically. This allows you to plan more efficiently and get more out of your […]
Threads Marketing for companies: Strategy and first steps
in Threads/by CarenThreads gained 100 million users in the first five days after its launch – no other social network in history has reached this milestone so quickly. The question for companies since then has been: Is Threads a short-lived hype or a serious channel that deserves strategic attention? What threads mean for brands Threads is Meta’s […]