Social News

All about social media.

Social media for restaurants and gastronomy: attracting guests

Restaurants, cafés and bars are facing a clear reality: over 70% of guests choose a restaurant after discovering it on social media. If you want to be visible in the restaurant industry, you need to be present where hunger arises – on Instagram, TikTok and co. This guide shows you how to attract more guests, […]

Building brand awareness on social media: Strategy and measures

in Marketing/by Caren

73 percent of all purchasing decisions begin with a brand search – if you are not visible during this first impulse, you will lose customers before your own page is even loaded. Brand awareness on social media is not a nice-to-have, but the basis of every digital marketing strategy. In this guide, you will learn […]

Stadium advertising: LED perimeter advertising with soccer, sports on TV (DOOH) – Agency

in Marketing/by S_kinski

Whether soccer, handball, basketball or field hockey – the energy in a full stadium is incomparable. From top-class sport to emotional music events, the arena offers a stage that brings brands to life. Today, stadium advertising is much more than a simple sign on the sidelines. It is an ultra-modern part of outdoor advertising (OOH) […]

Social media for real estate: making brokers and project developers visible

in /by Caren

Real estate agents and project developers face a clear challenge: over 80% of real estate buyers start their search online today – and social media is the first point of contact that builds trust before an initial conversation even takes place. If you don’t have a presence on Instagram, LinkedIn and YouTube, you will lose […]

Facebook marketing for companies: Page, groups and ads

in Facebook/by Caren

Despite all the rumors about the supposed death of the platform, Facebook still has over 3.07 billion monthly active users – and for companies, the combination of organic presence, community building and precise paid targeting offers a reach that hardly any other platform can match. Companies that take a strategic approach to Facebook marketing can […]

Community management on social media: Development and maintenance

in /by Caren

Over 74 percent of consumers expect companies to respond to comments and messages on social networks within 24 hours – but very few brands have a well thought-out strategy for this. Community management has long been more than just replying to comments: It is the strategic foundation for customer loyalty, brand trust and organic growth […]

Twitch marketing for companies: Livestreaming as a marketing channel

in /by Caren

In recent years, Twitch has developed from a pure gaming platform into one of the most important live streaming channels in digital marketing. More than 30 million daily active users spend an average of 95 minutes a day on the platform – a level of attention that no traditional advertising format can offer. For companies […]

Increase organic reach on social media: What else works

in /by Caren

Organic reach is not dead – but it works differently than it did three years ago. While many companies are investing their budget in paid ads, smart content strategies continue to achieve double-digit engagement rates without advertising costs. The question is not whether organic reach is still possible, but how you use the algorithms of […]