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Adroll Ads: The Google Display Ads alternative? Ads, agency, more reach
in Ads, E-Commerce/by S_kinskiAre you looking for a real alternative for your display network? Adroll Ads has established itself as one of the most powerful tools in the field of retargeting and prospecting. While many marketers rely exclusively on the Google universe, Adroll offers the decisive advantage of platform-independent playout. The goal is absolutely clear: maximum reach across […]
OOH: Out Of Home agency for outdoor advertising – posters, screens, events
in Ads, Marketing/by S_kinskiReach people everywhere? A lot? Very quickly? In a world where digital sensory overload has become the norm, out-of-home advertising remains the key to anchoring brands in people’s everyday physical lives. Whether on the way to work, while shopping or outside the club – OOH is unavoidable and offers a gigantic physical presence. The goal […]
Social media for fashion: setting trends instead of following them
in /by CarenFashion brands face a paradoxical challenge: over 72% of purchasing decisions in the fashion segment are influenced by social media content – but at the same time, organic reachon most platforms is declining year on year. If you want to remain visible as a fashion brand in the long term, you don’t need follower numbers, […]
Bing Ads: Advertising with Microsoft? Agency, strategies, ads, more traffic
in Ads/by S_kinskiSearch engine marketing is much more than just Google. If you want to exploit the full potential of the digital market, there is no getting around Bing Ads (now Microsoft Advertising). But how does Microsoft compare directly with Google Ads and Native Ads? While the competition is often overcrowded and expensive, Bing offers an affluent, […]
Advertising sports events: events, sponsoring & marketing – Agnetur
in Marketing/by S_kinskiThe emotional charge of a brand is the decisive factor for long-term success in modern competition. Advertising at sporting events offers the perfect stage for this: a high level of attention, an extremely engaged target group and memorable moments. Our agency for sports marketing and sponsorship combines classic stadium presence with high-end digital campaigns. We […]
YouTube Live for companies: Livestreaming as a marketing format
in Youtube/by CarenCompanies that rely on YouTube Live achieve on average 6 times higher interaction rates than with pre-produced videos. Live streaming is no longer a niche format – it is one of the most effective tools in modern social media marketing. If you use YouTube Live strategically, you can launch products, answer questions directly and build […]
Influencer contract: what needs to be included and how to protect yourself
in Influencer/by CarenInfluencer collaborations today are often still based on a handshake and a short WhatsApp message. This may work for small favors – but as soon as real advertising value, usage rights and budgets are involved, you need a legally secure influencer contract. Without a clear written agreement, you risk disputes over remuneration, unresolved rights to […]
Paid vs. organic social media: What makes sense when
in Ads/by CarenCompanies are faced with the question every day: do I invest in paid advertising or do I build up organic reach? Both approaches work – but not equally well for every goal, every budget and every phase. If you get the mix wrong, you will either burn money or time. This guide shows you when […]