Social News

All about social media.

Personnel marketing: Addressing (potential) employees – definition, goals & measures

HR marketing – It is nothing more than applying marketing concepts to the HR area. As with classic marketing, the aim here is to align the company and its products holistically with the customer needs of current and future employees. As a result, employees are viewed less as a “resource” and more as “customers” whom […]

Blockchain: More than just records – application & advantages and disadvantages

in Wiki/by Caren

The term blockchain translates as “block chain”, with the blocks standing for individual data records that are stored one after the other. This results in a chain of data records. In principle, it is nothing more than a large database, where an original block represents the beginning. There chronologically always further and/or new data blocks, […]

Keyhole: Social Media & TikTok – Monitoring, Analysis, Reporting

in TikTok/by S_kinski

Keyhole is a software tool that allows companies to monitor their activities on TikTok. This tool allows companies to analyze their audiences more accurately and produce the right content for their audiences. The main features of a Keyhole tool are: Insight into your audiences’ activities on TikTok, analysis of the content your audiences are viewing, […]

Augmented Reality (AR): Difference to VR, application areas & marketing

in Marketing/by Caren

Augmented Reality – Everyone has noticed the hype around the app “Pokémon Go”. The app uses augmented reality technology to display and catch Pokémons in your environment. But what exactly is augmented reality? Augmented reality, or AR for short, means augmented reality or enriched reality. In other words, digital elements are inserted into our real […]

Content curation: the updating & maintenance of existing content

in Wiki/by Caren

Content curation is the final step in content creation, which involves maintaining, updating, and archiving your previously published content. You have already produced and published content. Now it’s time to keep the information up to date. Need: Why Content Curation? Companies mainly distribute their content via their numerous Facebook fanpages and Twitter profiles. Even though […]

Content creation: Production & implementation of valuable content – equipment & types

in Marketing, Youtube/by Caren

Do you want to build reach on social media without constantly running ads? Then work with keywords – yes, even on YouTube, TikTok & Co. Why is this so powerful? Because users are already actively searching for your topic. You don’t have to convince them – you just have to be visible. I’ll briefly show […]

Content Writing: The Writing of Good Content

in Wiki/by Caren

Content writing is the planning, research, creation, and editing of content that is published online. It can include writing blog posts, scripts for videos and podcasts, and articles. Content writing is of great importance as content helps in generating and retaining (new) customers. It represents the second step of content creation and is part of […]

TikTok x E-Commerce Shooting: Prep, Studio & Curved Model for New Shapewear

in E-Commerce, TikTok/by Caren

Shooting with Curved Model – We accompanied our Curved Model Anusha(CM Models) to a shooting for shapewear. The client is a brand new shapewear brand that is about to be launched. Therefore content with a curved model has to be created. The focus is on e-commerce and TikTok. This article is about the preparation for […]