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Influencer Categories: Classification of marketing types with formula + info graphics
in Berlin, Help, Influencer, Marketing/by LauraHow are Influencers actually categorized? Especially for an Influencer agency, it is important to have a quick overview even if it is about offers for customers. The meaningful composition in groups helps in the calculation of prices also with the clarity. In universities and colleges, too, there is an increasing emphasis on the topic of […]
SEO Agencies Hamburg: Success with Search Engine Optimization
in E-Commerce, Marketing, SEO & SEA/by Stephan M. CzajaSEO is there to make the websites of companies popular. Because only if a website is visible in the search results of Google and Co., searchers become potential customers. Therefore, the website must a) market outstanding content and b) achieve maximum traffic – and for this SEO optimizes the search results so that the placement […]
Influencer Pricing: How much is my Instagram account worth?
in Berlin, Help, Influencer, Press, Tools, Trend/by Stephan M. CzajaInfluencer Pricing – The bigger your blog gets, the more requests you get from agencies but also companies and different brands. Whether it’s about fashion and travel or fitness products, the value of a single post is for many, especially at the beginning of the career, not so easy to calculate yourself. Especially as each […]
Influencer Marketing #5: Quality and quantity of bloggers and interaction
in Influencer, Instagram, Marketing, Online Course/by Stephan M. CzajaHow would you start your influencer campaign? Do you want to work with a specific influencer or…? not quite, you want reach! So the first thing is to identify the target audience you want. Who do we want to reach? Only then do we think about the means. Influencer Marketing Online Course: Overview of Topics […]
Social Media Marketing Trends Munich 2018: FB, Youtube, Instagram & Musical.ly
in Best Practice, Help, Marketing, TikTok, Trend/by Stephan M. CzajaSocial Media Marketing Trends – München entwickelt sich wie alle deutschen Metropolen zu einer immer moderneren Großstadt, kontinuierlich seit Jahrzehnten. Die digitale Transformation
Blogger and Influencer Events: How it works
in Best Practice, Influencer/by LauraBlogger & Influencer Events worldwide are taking place more and more frequently in recent months and years. Whether Hong Kong Fashion Week, whether perfume or modern magazine, events with Instagram and Youtube stars
Facebook Ads Agency Tips! How do you crack the 1 cent CPC mark?
in Ads, Facebook, Help, Online Course/by LauraWhy do companies make Facebook advertising? Advertising on Facebook helps initially to generate reach. Who is in the reach of reach, this own products can play, of course also services or software tools. Any entrepreneur or company that is at its beginning usually has the same basic problem, for your own application is too little […]
Influencer Marketing #6: Briefing, Forecasting, Contacting and Monitoring
in Influencer, Instagram, Marketing, Online Course/by Stephan M. CzajaBefore we contact our blogger, we draft our briefing. In this briefing, i.e. in the request, are all the important details that our blogger needs to know so that he can make his own assessment of whether the campaign is interesting for him or not. In the briefing we record all the important data, not […]