Marketing Agency News

News from our marketing agency, references and cases.

Personnel marketing (recruiting) with social media: Measures & instruments – 9 tips!

Internships, studies and dissertations – especially when it comes to recruiting young employees, social networks such as Instagram, TikTok and Youtube play an increasingly important role. The own branding on Instagram, the own Facebook channel or even the channel on YouTube. The use of social networks not only ensures reach, but also potential new employees. […]

Become a social media marketing manager: What do you need to be able to do? Profession & Tasks

Social media management has become a really complex field. The development of social networks has brought with it many innovations. Strategies, communication behaviors, entire apps and platforms. Becoming a social media marketing manager or being a manger requires a lot of skills and abilities from you. Basically, you must have passion for social media and […]

UTM parameters: Definition, Google Analytics for E-Commerce, Youtube, Facebook & Co. + Example

In online marketing, often nothing is more important than measuring success. For campaigns on social media networks like YouTube, Facebook, Instagram and TikTok, but also for Google Ads and Native Ads. UTM parameters: Definition and example How do you know if your efforts in online marketing (whether advertising or organic content marketing, etc.) are successful? […]

SEO text writing for Google, e-commerce in 6 episodes – Learn for free with videos

You needSEO for websites and in e-commerce. But how do you plan SEO texts, structure and long-term your own SEO strategy? After the many learnings around WordPress, the system installation but also the setup, we now come to the first part of the SEO texts. The A&O for you, before using software like Google Search, […]

Google Algorithm Update: How SEO rankings change in 4 days – Example & Best Practice

The online marketing industry is shaking, Google is making a new update to its search engine algorithm! Yesterday we received an unusual amount of news, all of them concerning the latest update, which has more severe effects than most of the changes. The last figure from 2018 shows as many as 3,234 updates in the […]

Create infographics with Photoshop: design, SEO and viral posts – free explanatory videos (German)

Designing infographics yourself with Photoshop is not that difficult! As long as you take a little time, get to know some tools and learn how to work with layers and groups. With this knowledge you can create great infographics within minutes. For your blog, for Instagram, Facebook, Pinterest or even for your news section in […]

Expert on TV, in newspapers and as speaker at events: Social Media Marketing with Stephan Czaja

Social Media Expert – Spring is here and the marketing machinery is running at full speed again: fashion, food, real estate, lots to do! In addition, we are in the next few weeks directly on three dates as a speaker to experience, in Cologne, Munich and in June in Berlin. Thank you for your trust […]