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Spotify Ads or radio advertising? Spotify Ads! Advertising in podcasts & co.
in Ads, Agency/by S_kinskiRadio advertising has long been the standard – but today it’s more precise, digital and measurable. With Spotify Ads, you can reach exactly the people you really want to target: by age, region, musical taste or interest. No wastage, no guesswork – you see clicks, reach and conversion data in real time. Spotify is the […]
BILD, TV and radio: advertising in major media
in Ads, Agency/by S_kinskiMany brands face the same challenge: how do I reach a lot of people in a short space of time – and do so effectively? Traditional media such as TV, radio and print are still indispensable for this. Whether it’s a campaign in BILD am Sonntag, a radio clip on stations or a primetime TV […]
My #1 radio spot: Behind the Scenes @ office, Burger King, recording studio + 20 sec. preview
in Best Practice, Tutorial/by S_kinskiHow do you transfer the principles of successful social ads to a short radio spot? I’ll take you into the studio and show you which marketing tips I used to make the most of 20 seconds. Three hours of work – condensed into a few seconds. The spot is now running on 1. FC Köln […]
Cannabis Hype USA: California, Instagram, YouTube and the Big Buiness
in Best Practice, Trend/by S_kinskiCannabis hype – It all started with medical cannabis, but the cannabis business is now a billion-dollar market. The cannabis hype in the USA, especially in California, has revolutionized the way brands appear on social media worldwide. California is not only considered a pioneer for the legalization and consumption of cannabis, but also a center […]
Cookies Cannabis: A success story from the USA – brand, hype and recipe for success
in Best Practice, Trend/by S_kinskiThe Cookies brand has become one of the most recognizable cannabis brands in the world in recent years. Under the leadership of Berner, the founder and CEO of Cookies, the brand has not only revolutionized the cannabis industry, but also created a unique concept that combines music, culture and community. The origin of cookies Cookies […]
Influencer marketing tasks: What we do for your brand as an agency!
in Agency, Influencer/by S_kinskiWhat are the benefits of an influencer agency? Do you think we “only” book people for posts? That’s only part of it! We offer much more: from strategy development, goal setting and price negotiations to campaign planning, tracking, reporting and optimization. This is how we work to sustainably strengthen your brand. You can find our […]
Bidding strategies in online marketing: Google Ads, PPC, maximize your ROI!
in Ads, Best Practice, Marketing/by S_kinskiBidding strategies – In online marketing, choosing the right bidding strategy is crucial to the success of a campaign. Bidding strategies determine how much you pay for clicks, impressions or conversions in your advertising campaigns and can have a significant impact on your return on investment (ROI). Today we’ll take a closer look at bidding […]
Social media agency car & car dealership: TikTok, Instagram, YouTube strategies!
in Ads, Agency, Marketing/by S_kinskiThe changing world of marketing: which strategy should you choose? In an era where digital communication and online presence are becoming increasingly important, choosing the right advertising strategy is crucial. In this article, we take a look at different marketing and advertising strategies that are particularly relevant in today’s world: Social Marketing, Online Marketing (Google […]