TikTok agency prices: This is what you should pay attention to

More and more companies finally want to take off on the fastest growing social media platform TikTok. No wonder: The advertising prices on TikTok are up to 7x cheaper compared to Meta and the target group with a user base of more than 1.5 billion people is huge.

But many companies are overwhelmed and look for an agency for a successful start on the video platform. However, there are different price structures for the support of the platform. In this article, we would like to tell you which components make up the prices of a TikTok agency.

Why do the prices of a TikTok agency vary?

Prices for a TikTok agency can vary widely depending on the scope of services and the agency’s experience. Some agencies offer packages that include specific services such as consulting, campaign planning and creation, influencer marketing, and analytics. Other agencies may offer custom solutions tailored to a client’s specific needs.

Are you interested in working with a TikTok agency and would like advice on individual prices? We will be happy to advise you: Contact

How much do prices vary at a TikTok agency?

As a rule, the prices for a TikTok agency can range from a few 1,000 euros to several 10,000 euros per month, depending on the services used and the size of the customer. To answer this more precisely, companies should look at the different building blocks that ultimately influence the price for the TikTok agency.

What are the price components of a TikTok agency?

The building blocks at a TikTok agency can vary depending on the agency and the services offered. It is important not to accept offers in which the price for the agency is cheaper, but essential building blocks are not taken into account.

These are the 6 most common pricing components at a TikTok agency:

1. Strategy development
2. Content creation
3. Influencer Marketing
4. Community Management
5. Ad management
6. Analysis and reporting

1. strategy development

The agency develops a TikTok strategy that fits the company, the brand and, of course, the corresponding target group. This includes, among other things, the target definition in consultation with your company, a target group and competition analysis including a targeted targeting, a platform strategy and content planning.

Sophisticated, strategic planning of TikTok measures is the basis for a successful start in using TikTok as an advertising platform. Numerous German companies, such as Bionade, Just Spices or Catrice, have already achieved very high awareness and reach and positioned themselves successfully. Without a professional strategy, it is almost impossible to stand out among all these big players and not get lost.

2. content creation

Good content is the most important success factor for effective advertising on TikTok. TikTok demands a much higher level of creativity from your company than is the case on other social media platforms. Due to the huge user base, it is difficult to stand out from the crowd on the popular platform.

An agency usually employs a creative team for this purpose, which assists with content conception, video shooting, post-production and posting of the videos, among other things. According to our experience, this professional approach is extremely important in order to attract attention on TikTok – for example, we were able to generate over 20 million views for various brands within a year and position them successfully on TikTok.

3. influencer marketing

The agency also identifies suitable influencer partners for the company and works with them. These can significantly increase the reach and advertising success. Many agencies also employ in-house content creators who have the relevant experience and often also a certain reach. This often saves companies the expensive prices for influencers.

4. community management

Managing the company’s TikTok community and interacting with the target group are also among the tasks of a TikTok agency. Because the user should engage with the brand and actively participate. In this way, you build long-term customer loyalty, stay in permanent contact with your target group, and get to know them better and better – which you can then use as a basis for your further marketing activities.

5. ad management

In addition, a professional agency creates TikTok ads for the company and optimizes them to increase engagement and content reach. TikTok offers many different ad formats – from in-feed ads to brand takeover ads to hashtag challenges. The goal is always to generate an optimal return on investment (ROI).

6. analysis and reporting

Last but not least, the agency analyzes the company’s TikTok campaigns and creates reports to track the performance of the campaigns. Monitoring the campaigns set up is also one of the most important tasks within TikTok Marketing. Based on these results, any marketing activities can be adjusted and optimized.

Prices for these services can vary depending on the size and complexity of the campaign and are often charged on a monthly basis.

Are you unsure about the costs you might incur and would like advice on the individual prices of a TikTok agency? We are happy to advise you: Contact

What influences the prices of the TikTok agency?

The prices of a TikTok agency can be influenced by various factors. Some specific factors that can affect the prices of a TikTok agency are:

• Type of services
• Size and experience of the agency
• Project complexity
• Demand

Type of services

The cost may vary depending on the type of services offered by the agency. For example, the cost of creating TikTok content may be lower than the cost of running an influencer marketing campaign on TikTok.

Size and experience of the agency

Larger and experienced TikTok agencies usually have higher prices because they can offer a higher level of expertise and resources. A professional TikTok agency should be able to demonstrate relevant experience and cases so that you can get a full picture of their work.

Project complexity

As a rule, the more complex the project, the higher the costs. For example, developing a comprehensive TikTok marketing strategy may require more time and resources than creating a single TikTok video.

Demand

If the demand for the services of a TikTok agency is high, the prices can be higher. This may be especially the case if the agency has a high reputation and is considered an expert in the TikTok marketing industry.

In principle, prices also depend heavily on the planned scope of the videos and the associated advertising objectives on TikTok.

Conclusion: This is why the prices for a TikTok agency are worth it

Companies that think progressively and don’t want to miss out on the fastest growing social media platform in the world still have a great opportunity now to gain a major competitive advantage over their competitors. You can do this by becoming active on the platform of the future and the present.

The cost of a TikTok agency is small compared to the potential benefits you can bring to your business. An agency will help you build and optimize your TikTok presence to reach your target audience and ultimately your business goals. To this end, our experience shows that you currently get by far the cheapest advertising prices on TikTok compared to other social networks like Instagram, Facebook & Co.

While the reach on other social networks is continuously decreasing, it is increasing on TikTok. Companies and brands can achieve very large reaches even with lower prices.