TikTok Agency Advantages: Marketing, advertising, power!
TikTok agency benefits – More and more companies and brands are relying on the popular social media platform TikTok to reach their target group. And for good reason, as TikTok now has over 1 billion monthly active users worldwide. But how does advertising on T ikTok actually work? Due to the lack of experience many companies often have with the still young platform, many advertisers decide to work with a professional TikTok agency.
What does a TikTok agency do?
The main task of a TikTok agency is to help other companies to establish a presence on TikTok with their brand and to reach their target group through targeted marketing activities on the platform. A TikTok agency offers the following services, among others:
- Setting up & maintaining a TikTok account
- Creation of marketing strategies
- Creation and management of marketing campaigns
- Target group analysis & targeting
- Content Creation
- Influencer marketing
A good TikTok agency therefore offers holistic support for the TikTok presence with a wide range of services to meet the customer’s personal requirements.
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Which companies advertise on TikTok?
It is not without reason that TikTok, now one of the most popular social media platforms, is attracting the attention of numerous companies from a wide range of industries. As a platform, TikTok offers you a new, innovative & unique way to reach your target groups and communicate with them. Here, for example, are some German companies that are already successfully positioning themselves on TikTok:
- BMW
- Bionade
- Dr. Oetker
- Adidas
- Just Spices
- Catrice
- Sennheiser
As you can see, both large brands and small and medium-sizedenterprises (SMEs) are represented on TikTok and successfully advertise their products there. Especially for smaller companies or those with little experience with the platform, working with a TikTok agency is helpful in creating and implementing successful advertising campaigns on the platform.
How much does a TikTok ad cost?
The costs for TikTok Ads can be surprisingly low. Based on our experience, CPMs(cost per mille) of between 0.50 and 2.50 euros are possible. For comparison: On Meta, the CPM averages between 3 and 7 euros. When calculating CPMs, however, it is important to bear in mind that the actual costs depend heavily on factors such as the target group, the industry and the product or service in question. Nevertheless, the platform offers companies the opportunity to place effective advertisements at lower costs and thus achieve a broad reach and interaction with potential customers.
In order to keep advertising costs as low as possible in the long term and to make full use of the platform, it makes sense for most companies to seek advice from an experienced TikTok agency.
A TikTok agency can help you plan, implement and optimize your advertising campaigns on the platform and ensure that you get the best value for money.
For whom is a TikTok agency worthwhile?
If you want to build and expand your company or brand on TikTok, gain followers and thereby increase your sales, working with a TikTok agency can be worthwhile. Influencers who want to significantly improve their presence and reach on the platform should also consider the professional support of an agency.
TikTok is a popular platform that focuses exclusively on video content and has long since ceased to appeal only to the younger target group. An experienced TikTok agency helps with the development of creative concepts, professional video production and strategic placement in order to reach the target group and noticeably increase your own reach.
How much does a TikTok agency cost?
The price of a TikTok agency can vary greatly and depends on various factors, such as the size of the respective project, the complexity of the campaign and the scope of the services ultimately used. The services of a TikTok agency include, for example
- Target group analysis
- Concept development
- Professional production & editing of the videos
- Campaign management
- Social Media Management
- Influencer management
When choosing a suitable TikTok agency, it is particularly important to ensure that the agency specializes specifically in TikTok as a platform and can demonstrate corresponding experience in the form of cases.
Are you unsure about the costs you might incur and would like advice on the individual prices of a TikTok agency? We will be happy to advise you: Contact
Conclusion: Then working with a TikTok agency makes sense
Every company that wants to establish a presence on TikTok and also maximize its own reach, follower numbers and ultimately sales should consider working with a professional TikTok agency.
The fact is: TikTok is one of the most popular platforms today and will continue to gain relevance in the future. Our experience shows that TikTok in particular is absolutely worthwhile as an advertising platform – especially in comparison to Facebook, Instagram & Co.
In order for companies to get the best price-performance ratio and position themselves successfully and profitably on the platform, cooperation with an experienced TikTok agency is usually indispensable.