How do you transfer the principles of successful social ads to a short radio spot? I’ll take you into the studio and show you which marketing tips I used to make the most of 20 seconds. Three hours of work – condensed into a few seconds. The spot is now running on 1. FC Köln […]
Create an AI avatar – Are you looking for a fresh, innovative way to boost your presence on platforms like TikTok, Instagram and YouTube? AI avatars could be just the thing for you. Here’s how they work and why they’re becoming increasingly popular in the world of digital marketing, especially explainer videos. 4 Advantages of […]
TikTok is currently the talk of the town: The short video platform is number 1 in all app download charts and only recently replaced Instagram as the fastest growing social media platform of all time. What many marketers do not yet know: Advertising on TikTok can still be placed very cheaply. Compared to the Instagram […]
Auto Advertising: Social Media, Events, Roadshows – To succeed in the crowded automotive industry, automakers and dealerships must employ innovative marketing strategies that leverage the potential of social media, events and roadshows, through marketing, online marketing and social media marketing for automotive companies. These key components will play an important role in automotive advertising in […]
What is crowdfunding? Crowdfunding is a method in which a large number of people pool money for a specific project or idea. It is all based on crowdsourcing. Instead of receiving large sums of money from a single source, the project initiator collects small contributions from many people. This financial support can be used for […]
Successful YouTube marketing: From the idea to the strategy – What is there to consider? “The YouTube Roadmap” is your company’s guide to success in the age of online video marketing. We invite you to join us from start to finish as we move from inspiring workshops to developing a clear and effective YouTube strategy. […]
In Germany, more and more companies and brands are using the popular social media platform TikTok to reach their target audience. For good reason: the number of monthly active TikTok users in Germany is more than 19.5 million. But how exactly does advertising on this platform work? Many advertisers have difficulties in doing so due […]
Marketing KPIs – Calculate for free with our 10 KPI tools! Want to really understand the success of your marketing efforts? Then you should familiarize yourself with the most important KPIs. Whether you’re running a website, doing social media marketing, or pursuing other marketing strategies, understanding and using relevant KPIs (key performance indicators) will allow […]
Influencer Event Concept – How does it all begin? As an influencer agency, we often deal with clients who are planning their first influencer event. Instagram, TikTok, YouTube & Co. have become huge and social media stars are the brand ambassadors of our 20s. Ideas, planning, sketching- How to create an event! Including example sketch […]
Cross-media marketing – Cross-media marketing spreads a marketing message via online advertising, e-mail marketing, SMS and messenger services, out-of-home advertising, events, sponsoring, in-store marketing, radio, TV or even print media. Depending on size and scale, this has the great advantage of directly advertising to target groups in an all-encompassing way, rather than through a single […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.