AI videos are no longer an experiment – with Google Veo 3, the technology is becoming a real game changer for marketing and content production. What can Google Veo 3 do? How can you use Veo 3 to produce reels for Instagram, TikTok or YouTube? Here is an insight into one of the most powerful […]
AI product photos – AI is currently changing product photography for e-commerce and stores. Instead of booking expensive studios, you can use the right tools to create your own images, vary them and even expand them directly into product videos. Not everything is perfect yet, but in 2025 we will be at a point where […]
AI videos have arrived in marketing – with Sora from OpenAI, there is now a model that produces clips in a quality that almost looks like real film material. Instead of complicated productions, scenes are created with movement, light and realistic animations. For companies, this means faster content, lower costs and new creative possibilities. Short […]
For many people, ChatGPT is their first contact with artificial intelligence – and it’s often not their last. But what exactly is ChatGPT and what can you use it for? After our look at OpenAI and Sam Altman, here’s a look at the tool that has changed many people’s world, including mine. What is ChatGPT? […]
How do you transfer the principles of successful social ads to a short radio spot? I’ll take you into the studio and show you which marketing tips I used to make the most of 20 seconds. Three hours of work – condensed into a few seconds. The spot is now running on 1. FC Köln […]
Create an AI avatar – Are you looking for a fresh, innovative way to boost your presence on platforms like TikTok, Instagram and YouTube? AI avatars could be just the thing for you. Here’s how they work and why they’re becoming increasingly popular in the world of digital marketing, especially explainer videos. 4 Advantages of […]
TikTok is currently the talk of the town: The short video platform is number 1 in all app download charts and only recently replaced Instagram as the fastest growing social media platform of all time. What many marketers do not yet know: Advertising on TikTok can still be placed very cheaply. Compared to the Instagram […]
Auto Advertising: Social Media, Events, Roadshows – To succeed in the crowded automotive industry, automakers and dealerships must employ innovative marketing strategies that leverage the potential of social media, events and roadshows, through marketing, online marketing and social media marketing for automotive companies. These key components will play an important role in automotive advertising in […]
What is crowdfunding? Crowdfunding is a method in which a large number of people pool money for a specific project or idea. It is all based on crowdsourcing. Instead of receiving large sums of money from a single source, the project initiator collects small contributions from many people. This financial support can be used for […]
Successful YouTube marketing: From the idea to the strategy – What is there to consider? “The YouTube Roadmap” is your company’s guide to success in the age of online video marketing. We invite you to join us from start to finish as we move from inspiring workshops to developing a clear and effective YouTube strategy. […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.