Kickstarter Rewards – When you launch a Kickstarter campaign, the rewards you offer your backers are a critical factor in its success. Here’s how you can design attractive rewards to attract more backers. Back to: Kickstarter.
Start with a special mention in your project. Show supporters that you value their support by listing their names on a special thank you page in your project. This creates a personal connection and gratitude.
Add a thank you page in the project
List the names of supporters there
2. favorable products or services
Offer affordable products or services as rewards. This allows people with smaller budgets to participate in your project. Make sure these rewards offer real value.
Create affordable rewards for any budget
Make sure the value of the rewards is appropriate
3. early bird rewards
Create special Early Bird rewards for those who support first. This creates an incentive for supporters to jump on the bandwagon early and add momentum to your campaign.
Offer exclusive rewards for the first supporters
Set a limited number of Early Bird rewards
4. exclusive updates and insights
Give your supporters exclusive behind-the-scenes access to your project. Share regular updates, photos, and progress reports that are only accessible to them. This builds loyalty and engagement.
Share exclusive updates and progress reports
Give a glimpse behind the scenes
5. limited editions
Create limited editions of your products or services as rewards. This creates a sense of exclusivity and urgency because supporters know they are receiving something unique.
Offer limited edition rewards
Communicate the limited availability clearly
6. early delivery
Offer supporters the opportunity to receive their rewards earlier than others. This is especially attractive to those who are impatiently waiting for your product. Make sure you plan and communicate early delivery well.
Consider early delivery as a reward
Provide clear information on availability
7. gratitude messages and videos
Send personalized thank you messages or videos to your supporters. This shows your appreciation and adds a personal touch to your campaign. The more personal the message, the better.
Send personal thank you messages or videos
Make the messages as personal as possible
8. additional bonuses
Surprise your supporters with extra bonuses or gifts they weren’t expecting. This can strengthen your relationship with them and encourage them to recommend your campaign to others.
Add surprising bonuses or gifts
Give thanks for support in an unexpected way
9. flexibility in the selection
Offer your supporters the ability to choose or customize their rewards. This allows them to receive the reward that best suits their needs.
Allow the selection or customization of rewards
Show flexibility to the wishes of supporters
Kickstarter campaign: crowdsourcing to fund your (influencer) brand
Did you already know? From influencer to brand, with your own product! Even the biggest influencers started it all with a Kickstarter campaign.
Jeremy Fragrance Kickstarter campaign with “Office For Men” (his first fragrance) he asked the community for 25,000 euros, in the end it was 780,149 euros from 5,955 backers! Our close-up on Kickstarter campaigns. How to create successful Kickstarter campaigns for yourself:
4.9 / 5.0