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Increase Instagram reach: What really works in 2026
in Instagram/by CarenInstagram is one of the platforms with the highest reach worldwide in 2026 – and at the same time one of the most frustrating if the algorithm doesn’t cooperate. Many companies and creators invest hours in content that then only reaches a few hundred people. It doesn’t have to be that way. Anyone who understands […]
Gain Instagram followers: Organically more followers without ads
in Instagram/by CarenInstagram is growing – but growing organically is becoming more difficult. Algorithm updates, a flood of content and declining reach will make gaining real followers without ads a real discipline in 2025. Those who manage to do it anyway will build a community that buys, recommends and stays. This guide shows you the best levers, […]
Instagram Shopping for businesses: Setup and sales optimization
in E-Commerce, Instagram/by CarenIn recent years, Instagram Shopping has evolved from a nice add-on to a serious sales machine. Over 130 million users tap on shopping tags every month – and companies that use the channel strategically achieve conversion ratesthat leave traditional display advertising far behind. This guide will show you how to master Instagram Shopping from technical […]
Instagram new features 2026: Reposts, Map, Friends tab, Quiet Posting + Edit gets its own app
in AI, Instagram, Marketing/by S_kinskiInstagram new features 2026 – What new features are available on Instagram? Instagram is constantly evolving and introducing features that facilitate creative work and promote community building – in short, Insta is becoming even more personal. Some updates are reminiscent of functions on other networks such as TikTok or Snapchat, but are tailored to the […]
Instagram Reels for companies: Strategy and production 2026
in Agency, Instagram, Marketing/by CarenInstagram’s own data shows that reels get 3x more organic visibility than feed photos and carousels. Despite this, the majority of business accounts continue to produce mainly static posts. This is a competitive advantage for those switching to Reels now. Here’s the strategy. Why Reels are the most important Instagram unit for companies Instagram has […]
Social commerce for retail: TikTok Shop and Instagram Shopping 2026
in Agency, E-Commerce, Instagram, TikTok/by CarenTikTok Shop generated global sales of over USD 20 billion in 2024. In Germany, the market is still in its infancy – but those who enter now have a massive first-mover advantage. For retail companies, social commerce will no longer be an experiment in 2026, but a serious sales channel. What social commerce is – […]
Discord vs Instagram: Which brings more? Advantages, key figures and conversion
in Instagram, Marketing/by S_kinskiDiscord vs Instagram: Two platforms compared – Wondering how Discord and Instagram differ and which platform is best for your marketing? In this article, we compare the two platforms and give you valuable tips on how you can use them for your marketing. What to do? Let us analyze your business and find your strategy. […]
TikTok Shop vs Instagram Shop: differences, advantages, disadvantages
in E-Commerce, Instagram, Marketing, TikTok/by S_kinskiTikTok Shop vs Instagram Shop – Online shopping is becoming increasingly important in today’s world, and social media platforms are playing an ever-increasing role in the marketing of products. In this article, we compare the TikTok Shop and the Instagram Shop to highlight the differences, advantages and disadvantages of both platforms. Instagram Shop: An introduction […]