YouTube simply explained: app, videos, users & marketing
YouTube at a glance – YouTube is still one of the largest video platforms in the world. With over 2.3 billion users, the network is also one of the most used global social media in general. The core of the app is explicitly video content. This content covers every conceivable industry. From personal care, animation and gaming to music and films. E-commerce also plays a major role on the platform. With its huge amounts of user data, YouTube offers a good opportunity to target users with YouTube Ads. Everything about YouTube and the app’s functions in this article.
YouTube: Founder, functions & reach
YouTube was founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim in California. YouTube has been a subsidiary of Google LLC since 2006. YouTube offers an ideal platform for marketing and advertising, as YouTube is financed almost exclusively by advertising revenue. In addition to the classic video format, it is now also possible to create and watch so-called YouTube shorts. Over 100 hours of video material are uploaded to YouTube every minute and with over 10% of all data traffic on the Internet, YouTube is one of the fastest growing platforms of the modern age.
- Founded in 2005 in California
- Founded by Chad Hurley, Steve Chen and Jawed Karim
- Video platform
- Subsidiary of Google
- 10% of all data traffic on the Internet
- 100 hours of video footage published per minute
Other video platforms such as TikTok and Vimeo are also interesting for companies. Here, too, there are opportunities to market your own products with social media marketing and then analyze the results with performance marketing.
App and registration: first step
Unlike related platforms, YouTube can also be used without registration. On your first visit, content that is currently very popular and topical will be suggested to you.
This is what YouTube looks like at first glance on the screen:
Registering with YouTube: how does it work?
For the first registration you only need a Google Account. To create a Google Account you need:
- First name
- Surname
- E-mail address
- Password
If you don’t have a Google Account yet, the registration screen will look like this:
Apps in PlayStore and AppStore
Click here to go to the website and the apps:
YouTube: How do I create a channel?
Despite the initial unmanageability and the immeasurable size of YouTube, the platform is basically very simple. In addition to a few important functions for creating videos, you as a consumer also have several functions that you should be aware of. It is also interesting for companies to know what options they have as producers and what functions consumers have.
In this video you will learn everything you need to know about YouTube:
Advertising with YouTube: How does it work?
YouTube gives you the opportunity to inform users and fans with simple and (literally) fast video material. The big advantage here is that you do not need a high advertising budget for your film material, but that it is sufficient to produce authentic, short videos. In YouTube you have the option of saving different videos and sorting playlists to send to many users. You can also offer explanations of certain products or services. But it also has a lot of potential when it comes to exclusive video and backstage material. Once published, videos are saved permanently and can therefore always be accessed by users.
YouTube Ads: How do they work?
To be seen on YouTube and successfully turn your marketing strategy into reality, you need reach. In fact, no matter how “good” your content is, it is subject to certain algorithm limits. On the one hand, your company channel is in competition with millions of private channels that are constantly publishing new content, even at night and on weekends, completely free of charge. On the other hand: YouTube lives from selling reach. Find out everything about YouTube Ads in our article:
Users on YouTube
With over 2.3 billion users on the platform, YouTube is the second largest platform in the world. It is behind Facebook but ahead of apps such as Instagram and Whatsapp. The main target group is between the ages of 16 and 64 and the gender distribution is almost 1:1.
Top 5 social networks:
- Facebook: 2.7 billion users
- YouTube: 2.3 billion users
- Whatsapp: 2 billion users
- Facebook Messenger: 1.3 billion users
- Instagram: 1.2 billion users
Social media app usage at a glance:
YouTube at a glance: Advantages, disadvantages
Let’s summarize YouTube once again. YouTube is a social network where you can share your creativity with the world in the form of videos. YouTube is also the second largest search engine after Google. Many people are no longer satisfied with a simple Google search and try to find more information on YouTube.
Advantages of YouTube
In addition to the marketing opportunities for companies and the opportunity to express creativity, the platform also has some disadvantages that need to be considered.
The advantages of YouTube are:
- Videos stay for a long time
- Search engine optimization (YouTube belongs to Google)
- Monetization for Creator
- Comprehensive analyses and insights
Disadvantages of YouTube
The disadvantages of YouTube are:
- Copyright disputes
- High advertising competition
Due to the popularity of the video platform, many companies use YouTube as a network for advertising. This leads to a high level of competition and therefore also to higher prices.
The videos with the most views: sport, music & co.
Whether sports, music or other entertainment formats, the popularity of the videos can be illustrated based on the views. To show you a few examples, here are the most viewed videos from various sectors:
To give you an overview of what works well on YouTube and which content gets the most views, here are some statistics to illustrate this. Here you can see the ranking of the world’s most viewed videos on YouTube. All 10 videos have over 4 billion views.
Social apps worldwide: A-Z
Facebook, Instagram, YouTube, messengers such as Whatsapp, Telegram or apps in Asia such as WeChat, Sina Weibo, Line, Snow, Youku, here you will find an overview of the most important apps from all over the world:
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