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“Made in Germany” Influencer Marketing – Interview Deutsche Welle DW TV

Our Social Media Agency is today at Deutsche Welle DW TV as an expert on influencer marketing with owner Stephan M. Czaja and singer / songwriter Luna Farina. In particular, we are talking about Luna Farina (18), whom we accompany and support. Together we produce her own songs and support music videos. Luna is extremely diligent in everything she does. With 240k followers on TikTok, more than 100k on Instagram and 60k on Youtube (music videos). In the TV show “Influencer: The I as a business model” Luna gives some insights into her work and we also give some insights into the topic: “How much do influencers actually earn?

TV contribution to the “Business Model Influencer” in the Mediathek

Thanks to the whole team!

Many thanks to my team:

  • Cocaine Models / Natascha Windgaße
  • DW / Miltiades Schmidt (Editor Office Economy and Science)

Luna Farina – TikTok Channel

Source: DW TV / Mediathek

Natascha Windgaße – Artist Management / Cocaine Models x Social Media One

Stephan M. Czaja – media expert and speaker

Source: DW TV / Mediathek

TikTok?

Source: DW TV / Mediathek

Have you ever heard of Tik Tok? Tik Tok is one of the latest social networks and perhaps the successor to Instagram and Facebook. Tik Tok is the trend, especially among young people between the ages of 8 and 18, they are mainly present on TikTok. Already today, the app for Android and iOS is number 1 in the download charts in over 30 countries. There is now also a strong investment in Europe.

Thus, TikTok is establishing itself as a brand and is accordingly becoming more relevant for brands from other areas. This is understandable, since today’s youth is tomorrow’s affluent target group. The platform’s target group is very, very young. A target group that becomes increasingly relevant with age, however, for us as advertisers. That is why we also arrange contacts with influencers from the next generation network.

Miss Germany?! Interview for Sat1 “Finally the end of work”

The new season of Germany’s Next Topmodel has started – what happened to the Miss Germany election? At Sat1 “Endlich Feierabend” we take a look at the world of the Miss Germany election. With insights into the current Model Camp and the question: Is the Miss Germany choice an ancient relic or a career springboard? And above all the important question, who deserves more: Influencer or Miss Germany? We’ll unravel the mystery at “Endlich Feierabend”!

Many thanks for the interview!

Ryanair Tattoo: Viral reach and profitability – Sat1 Breakfast TV

Can you earn money with advertising tattoos? Today we took a close look at advertising tattoos for Sat1 breakfast television with our social media expert Stephan Czaja! A few weeks ago a young man reads out of pure love for the airline “Ryanair” a huge tattoo on his forearm. Watch there: A large aircraft with the logo of the company over 30 centimeters area. He himself says he didn’t get any money for it, he did it out of pure love. What’s the matter with you? He simply enjoys flying with the airline.

Sat1 Breakfast TV interview: Tattoo Marketing

There are many examples which have earned good money by renting their skin as advertising space. One of the most famous examples comes naturally from the United States, in the middle of the forehead makes a young lady advertise a great online casino. How much money does it make, is it a smart business idea?

Advertising: It depends on the range

Reach is worth a lot for companies, therefore you book classical advertising, e.g. on posters or also in search engines. Clever viral campaign or not – at the end of the day any space can be used for advertising. What matters is the range achieved.

Advertising means reach and therefore perception by potential end customers (target group). The more advertising you place, the more likely it is that a customer will fall back on the company’s product, for example the next time they visit Google or the supermarket. In short, the more range, the better. Let’s set up such a small calculation example to show how to calculate such a tattoo.

Calculation of advertising costs (digital): profitability

For our example, we are looking at a classic advertising campaign on Instagram.

  1. For each impression (view by user) we pay a few cents and for each click (for example in the Insta Story to the online shop) maybe 40 or 50 cents.
  2. For 1000 impressions we pay maybe 15 €.
  3. For a brand tattoo you can take between 5.000 Euro and 6.000 Euro, for the neck area already 10.000 to 15.000 €.

As a company, we can now simply offset.

  1. If 1000 impressions in the classic online advertising cost us 15 €, our tattoo on the neck would have to be (over the lifetime)
  2. 1000 (so much cost 1000 impressions) x 1000 people reach
  3. That is, for a compensation one must count as a marketing manager with altogether 1.000.000 humans and/or Impressions, so that the 15.000 € expenditures pay themselves.

Can an unknown “brand ambassador” do this?

Viral coup in the target group

Of course, it’s not just a question of mere reach, the target group is also decisive – that’s why brands for younger companies in particular book such crazy ideas. If our airline planned this viral coup, it did it very cleverly. After all, the tattoo was not only a viral topic in the social networks, even Sat 1 Finally the end of workday and Sat 1 breakfast television have reported about it today. This means that millions of contacts have been made for the airline. That means range and new impressions. The logo presence was over 10 seconds broadcast time!

Here in the screenshot to see:

Conclusion: Doubtful trend

As you can see here in the video, cash plays a big role and leads to decisions you will regret.

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The development of social networks worldwide: History and future

As Social Media Agency you need the Internet, like the air to breathe. Did you know that the Internet was created very close to us? At that time it was a project at the CERN research centre in Switzerland. In principle quite simple: Hyperlinks link content. The system was quickly deployed by the U.S. Army and was intended for data exchange at the time. At some point the protocol became freely accessible and since then people have benefited from the incredible flow of information and the speed possible with the new digital networks.

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First Communities and Data Transfers from User Groups

Not even 20 years old, the World Wide Web launched its first data transfers. Even then, there were communities, or rather limited user circles, that had shared data access. So it was only a matter of time before the possibilities of these individual, small communities would expand considerably. The first serious precursors at that time came with portals such as MySpace or even social networks that were not direct, i.e. file-sharing sites such as Napster. On both platforms the users connect and can exchange data with each other. While programs such as Napster were suitable for exchanging music, for example, networks such as MySpace were early committed to communication and the exchange of messages between users. However, between these two phases there were already forms of communities, e.g. forums.

Forums and pioneers like Ebay

Many think that the social activities on the web only started with Facebook and Co. Online shops and forums were the first pioneers of social exchange. They were the pioneers of social communities and for the first time enabled social exchange in digital form. In the form of comments, recommendations, questions and answers, users around the world can communicate and network with each other. Forums serve the simple purpose of allowing users to ask questions or discuss specific topics. Others then participate and comment, answer or ask further questions. Through the use of forums, the web has changed. Online shopping platforms such as Ebay also offered initial commentary functions so that users could exchange experiences with products. We call this change Web 2.0.

The Web 2.0: Communication after the Millennium

In Web 1.0 we were still talking about pure data exchange, i.e. a certain provider releases a file and other users can download it. In Web 2.0, this classic communication model fluctuates for the first time. The simple possibilities of different systems and platforms, no matter whether it is a blog system WordPress or social networks such as Facebook and Twitter, has made communication much easier. Today, everyone has access to digital life and can become a sender of information themselves. Many people take advantage of this opportunity. Self-portrayal has also become a great “value” on the Internet. Especially on young social platforms like Instagram, young people give away a lot of their lives.

Success on the Net: From Large Media Publishers to Bloggers

In the past, sending information required large media companies with sufficient investment capital. Whether it was a newspaper that was distributed nationwide or a radio station that needed broadcast frequencies and a lot of technology and personnel. Only for the maintenance of the current operation. Today, young Bloggers dominate the Internet. 17 year olds or 19 year olds who already reach millions of people with just one posting. While TV productions have to make an effort, big teams drive up and elaborate productions, you only need a smartphone and a smile. Both reach the same number of people, but with absolutely different investments. The bloggers even have another advantage, their fans are absolutely involved! For their fans, bloggers are idols. Simple advertising must always convince, they have already convinced.

Fans of today are the elite of the future

You can see how the world of marketing and marketing has changed. Due to the revolution in the transmitter-receiver model, there are countless new forms of marketing today. Likewise, the powers have changed. Bloggers exert great influence on the thoughts of their fans. They are still all young but in 10 or 20 years, their young fans are the forests of the future and the people who will decide where our world will go.

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Social networks have revolutionized the whole world

Due to the entire globalization and the networking of the world, there is today hardly any demarcation between individual cities, regions or countries. The transitions are largely fluid and so the revolutionary changes brought about by social networks are changing not only individual countries but entire continents. In Germany, too, social networks have changed a lot. People today can communicate in any situation, with their friends or with their family. Keeping distances and locations bound no longer plays a special role through messenger services. On holiday, on a business trip or away from home. Today you can not only exchange text but also photos or videos. Even whole 360° views or even slow motion videos of special moments are possible.

Start ups and giants: The differentiation of networks

Everyone carries their photo album with them at all times. Memories, friends and future events planned in social networks. The entire life is increasingly organized around the platforms and portals. Small businesses become big companies and real giants. Others disappear.

The first and only large German network: StudiVZ

Do you still know studiVZ? StudiVZ was the first large social network programmed in Germany. Of course, it was only a copy of an American system, but we were the first to get a large, relevant number of users enthusiastic about it. This is why studiVZ was taken over by the Holtzbrinck Group only a short time later. According to Spiegel information, StudyVZ was purchased for up to 100 million.

Facebook and Google become online giants

At the same time, of course, Facebook came up in Germany. Facebook was the most popular social network in Germany and Facebook still is. Founder Mark Zuckerberg has managed to establish a worldwide phenomenon with his network. More than twenty million people are registered in Germany. In addition there are hundreds of thousands of groups and fanpages.  Facebook has thus registered almost half of all German Internet users with itself. That of course gives the company an incredible mark makes. Away from Facebook, there’s YouTube. YouTube has as many users, but does not offer the same communication and exchange possibilities. YouTube as a video streaming platform is not intended for the personal and emotional exchange of information. Nevertheless, it is as big as Facebook and has the absolute supremacy in the field of video streaming in Germany and worldwide.

Facebook and YouTube revolutionize the world

Nowadays, it is no longer just private individuals who use social networks for communication or further training. Also in companies, the simple and direct communication of the social networks is popular. Employees use Facebook for coordination and internal communication as well as for data transfer. Department heads and bosses let new employees learn software and products through video tutorials on YouTube. The billions of videos offer companies incredible know-how that their employees can acquire. In the past, a specialist would have been needed for every single topic, but today the graphic designer can quickly watch a video coaching on the subject Adobe Premiere Pro or on content management systems (CMS), so that the company can manage its own website without the help of an advertising agency.

The first Youtube video of the founder himself

Segment networks: Twitter, Pinterest, Snapchat, Tumblr, etc.

In addition to the large social networks, there are of course also a large number of smaller networks that more or less survive. There are various representatives here, from larger networks such as Twitter, which has its justification primarily through politics and American celebrities, to smaller ones such as ask.fm or Tumblr. You only have a small user group, but this is relatively special. For example, if we take a look at Twitter, the network is mainly used by politicians for extremely short statements. Politics is a very complex field and the short message service Twitter only allows messages 140 lines. This makes it very easy for voters to summarize complex content. Journalists like to record these tweets and include them in their reporting. While Twitter has little relevance for the normal social media user, it is still attracting attention in some circles. Likewise it is with Pinterest, this network mainly use creative, fashion designers or even photographers. Here you can get inspiration for your photo shootings and your next advertising campaigns. Instead of text, the network relies primarily on photographic material, which is constantly updated in its own timeline.

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Social networks in the future

Localization: location determination of girlfriend and persons within a radius

A current trend that many social networks are concerned with is the constant localization of people. There are already new social networks that rely solely on seeing friends on a map. This not only gives you an overview of what someone is doing, e.g. by updating the status, you can even see directly where the person is. So you can quickly merge individual groups to e.g. start calls. Localization has long been built into the various applications. Many users, however, have prejudices, the constant location of their own location and the constant sending of this to friends and other users in social network, worries them.

Also the German data security makes the social networks in relation to the localization again and again a line through the calculation. Currently, most social networks offer short-term localization. So you can share your location on Facebook with selected friends for 60 minutes.

What is the benefit of localization?

A simple example would be a meeting in the evening. Several colleagues go home and arrange to meet in the city centre. Shortly before, a colleague from outside sends a location when he starts running. The others meet and can always see where the person is. Not only do you have an approximate estimate of how long it will take, your own announcements are always somewhat inaccurate, you can also help the person find the right place. Of course such ‘espionage’ features are also interesting for couples or for parents who want to know where their children are.

Social Commerce: Referral buying in social networks

We all know e-commerce. Although the industry has only been around for 20 years, it already feels like classic commerce when you consider the new possibilities of social commerce. E-commerce always offers a barrier for all visitors, the shop is strange, the recommendation of a third person, who is unknown to me as a user personally. But when products are promoted via social networks, there is often a recommendation from a friend behind it. This is why e-commerce in the area of social media is absolutely promising for the future.

Let’s just look at a small example. We have a certain fitness product that has been liked by a total of five thousand people. Four of these people are my friends and they recommend the product. If I, as a potential consumer and customer, go for the product now, I will immediately see that four of my friends like the product. The purchase decision is thereby relieved to me in certain parts, since I trust the recommendation of my friends very much. I also trust the recommendation of people I value. These include influencers and bloggers, as mentioned earlier, who are regarded as idols by many followers in the social media.

Social commerce is making its first steps and its first beginnings. Bloggers have their own shops, even on Facebook fanpages there are small integrated shops where users can get information directly from Facebook instead of switching to their own online shop with a click.

Permanent networking and swarm intelligence: We know everything about you

In addition to the localization of people and social commerce, the even more extreme networking and constant activity is part of the future of social networks. No matter if we are talking about Wearables, e.g. sports watches or Smart Watches, as well as mobile phones, loudspeakers that listen to us and answer us all the time, or cars, the brakes before we do it and communicate directly with each other in case of an accident. We are constantly surrounded by electronics and data is constantly being sent. This constant updating of information related to individuals allows social networks to make optimal use of it to improve their own performance. For example, Google is now actively asking about the experience of being at a particular location. When we visit a café like this, our mobile phone automatically asks us if it was full. For the user this does not make sense at first. However, this allows Google to optimize its results and to predict the approximate number of people in the coffee at a certain point in time already in the search queries.

This swarm intelligence will further revolutionize social media and related offerings, as well as search engines. In general, this is another future trend.

From garage to large corporations to cartels?

Have you ever seen how many companies Facebook has founded and how many startups Facebook has bought? Do you actually know the corporate structure of Google with individual innovations and new companies? The industry giant Google alone unites several billion users every day with its search engine and video platform YouTube. Google Inc. also conducts research into self-propelled cars, gives companies the opportunity to use a complete office package, invests in cloud software and huge data stores. It’s the same with Facebook, from personalization to technical innovations, the American company of founder Mark Zuckerberg invests in various areas. They all complement each other and lead to common new solutions, such as the example from demand to evaluation of the café.

Social networks have a great future

People love social networks and since their inception, not only have there been hundreds of millions more users each year, but the different providers also differentiate themselves, as do the social networks. Instead of having one or two large networks as before, the networks are separating more and more. We have Facebook for the personal information and emotions, there is Snapchat that allows you to be constantly “live” there. Instagram gives insights into the most beautiful moments of the day, Tumblr shows his latest creative works. Twitter allows politicians to give short statements and journalists to research quickly. YouTube gives people worldwide the opportunity to see news, receive critical information and learn new things through video tutorials and online courses. On Pinterest you can get inspiration and plan your next shopping trip. At the same time there are Foursquare’s best places in a city and Messenger services like WhatsApp that allow constant communication with our friends, alone or in groups. And these are just a few of the networks that are currently popular.

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Social Media Basics for Agencies and Managers

What exactly are we dealing with? To enable you to answer these questions in advance, we will explain step by step what is important in social media marketing. If you want to book us as a speaker for your next employee training or the next Online Marketing Congress as a speaker, read more about Social Media Speaker here.

Why? Why do we spend hours every day in social networks?

Social networks are independent spaces:

  • You are networked with other offers (cross-media, multimedia)
  • no second website but demand independent content
  • Contents with added value ensure interaction, because social networks live from communication and interaction
  • bring demonstrable successes and sales
  • reach target groups extremely accurate

Social media is relevant to:

  • branding and image building
  • recruiting and branding
  • Contact with the media, opinion leaders, multipliers and others
  • Marketing and sales
  • Development of new target groups
  • Product development or further development

Before we start, let’s take a look at some of the findings of Hootsuite / We Are Social 2017. The cooperation publishes new reports on global social media behaviour as well as for individual countries. First of all, we wanted to draw your attention to three points:

  1. Youtube and Facebook are the market leaders in Germany
  2. Search for information starts on the Internet
  3. E-Commerce is now standard for companies

Source © We Are Social / Hoot Suite / global web index

Media use in social networks

Development of online use in Germany from 1997 to 2016

Persons from 14 years

source © ARD online study 1997, ARD/ZDF online studies 2000-2015

Is the growth continuing? Yes!

  • Today 83.8% of persons aged 14 and over, 56.1 million
  • 10 years ago 59.5%, 38.6 million
  • 20 years ago 6.5%, 4.1 million
  • Jump 2015, 2016 with 3.4%

Use of media worldwide: The Internet conquers the entire world

Here you can see that half of the world’s population is online. This creates great new opportunities for companies in online marketing.

Of course, the use is distributed differently all over the world. America and Europe are far ahead in digital networking.

Media usage times

January 2017

Source © We Are Social / Hoot Suite / global web index

They used to say, “You watch too much TV!” Today we look 4 times as often at screens. We spend a total of 9.5 hours in front of terminals. In the morning at breakfast, in the subway, then at work, later with friends and also falling asleep. Now there are also smartwatches, the constant presence of small monitors on one’s own body.

  • We spend almost 5 hours on average on the PC
  • More than one hour on smartphone
  • We chat about one hour a day
  • To this must be added 2.5 hours in front of the television

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Use by age groups: Social Media Report 2016 / Nielsen

This is supplemented by a study by Nielsen, which looks at the total weekly usage time of the media in 2016. The users were divided into 3 groups.

  1. 18-34 years (Millennials)
  2. 35-49 years (Generation X)
  3. over 50 years (Baby Boomers)

The result was astonishing, even for us as an agency. Speaking to the New York Times, Sean Casey, president of Nielsen Social, said he was surprised by the results: “Social media and millennials have so far been like synonyms. But he notices that the smartphone has also become a matter of course for his age group, Generation X.”

  • 35-49 years: 31 hours 40 minutes, 7 hours of which in social networks
  • 18-34 years: 26 hours 49 minutes, 6.5 hours of which in social media
  • 50 years: 20 hours 22 minutes, 4 hours of which in social media
  • Average 25 hours (7 minutes) each week and of which 5.5 hours on social networks

Interaction and user activities

January 2017

Source © We Are Social / Hoot Suite / global web index

Mobile is interacted almost as often as on a classic PC / notebook.

Platforms / DE

January 2017

Source © We Are Social / Hoot Suite / global web index

Social networks and messengers in Germany
# Messenger, Chat App, Voip #

  • Youtube: 69%
  • Facebook: 61%
  • Whatsapp*: 55%
  • Facebook Messenger*: 39%
  • Instagram: 21%
  • Google+: 20%
  • Twitter: 19%
  • Skype*: 19%
  • Pinterest: 16%
  • LinkedIn: 10%
  • Snapchat*: 10%
  • Tumblr: 8%

Mobile activities

January 2017

Source © We Are Social / Hoot Suite / global web index

Activities Mobile in Germany

  • Videos: 73%
  • Messenger, Communication: 56%
  • Card Services: 44%
  • Gaming: 34%
  • Banking transactions: 27%

E-Commerce

January 2017

Source © We Are Social / Hoot Suite / global web index

Relevant figures in e-commerce

  • 81% visited shops also online
  • 77% are looking for products to buy them
  • 72% bought digital
  • 64% of them on the desktop, 26% also Mobile

Heavy User / Light User

USA 2016

Source © Nielsen Scarborough USA+ 2016, Release 1

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Digital selling volume

USA 2016

Source © Nielsen Scarborough USA+ 2016, Release 1

How are the expenses distributed between the individual user groups?

  • Over 50% of online users have spent more than $500 on digital purchases.
  • 20% even more than 1.000 $
  • Light users are more willing to buy than heavy users (retargeting)

Purchases by product groups

USA 2016

Source © Nielsen Scarborough USA+ 2016, Release 1

Users make the most frequent purchases for the following products.

Heavy User: 3 hours a day on social networks

  1. Clothing, accessories: 58%
  2. books: 38%
  3. Films, Cinema: 31%
  4. Furnishings, accessories: 28%
  5. Flight tickets: 28%
  6. Health, Beauty: 28%
  7. Apps: 28%
  8. games, toys: 27%
  9. Travel (without flights): 25%
  10. Music: 23%

Light User: About one hour daily in social networks

  1. Clothing, Accessories: 48%
  2. Books: 39%
  3. Flight tickets: 33%
  4. Travel (without flights): 30%
  5. Furnishings, Accessories: 23%
  6. Films, Cinema: 21%
  7. Health, beauty: 20%
  8. toys, games: 20%
  9. Apps: 18%
  10. Music: 17%

Interaction after days

USA 2016

Source © Nielsen Scarborough USA+ 2016, Release 1

Use Mobile

USA 2016

This is what users do (mobile):

Source © Nielsen Scarborough USA+ 2016, Release 1

change of use

USA 2016

source: global web index

Social Media recommendations

We regard these points as relevant

  • Reaching target groups > Network expansion
    Target groups are on different social networks. The further we spread our content, the more comprehensively we reach all target groups. Postings Frequency > Binding
  • Snack Content > Photo / Video Production
    Therefore we produce small videos for the online shop Shooting! We then use these for the advertisements + Insta/Youtube.
  • Communication Management > Questions & Answers
    For communication (e.g. messages on FB), a competent specialist should ideally be available in the office. Connect employees and customers quickly and effectively.  Customer satisfaction, quality, stores, recommendation.
  • Retargeting > Advertising
    We install the retargeting code asap in the shop, then we collect user information directly. Then the first ads start. Through Adspend we reach significantly more people than through a simple, organic structure. Therefore, we recommend the monthly investment in ads for the specially produced content. Retargeting > Advertising > Increase in sales > Reinvestment
  • Linkaufbau > Trend Blog
    User loyalty is greater. The content can also be posted on Facebook and thus attract new users to the shop. Range and Upsells. The contents can be used further, for example a well done video tutorial in text form.

Facebook: Statistics and recommendations

Use
Source: Facebook Company Info & Mark Zuckerberg

  • 26 million users in Germany
  • Worldwide 1.9 billion users
  • 1 billion uses the FB Messenger
  • Target group: all age groups (14 – 65+)
  • 60 % of users access the site up to 8 times a day
  • 1.6 billion Likes a day (2014)
  • 60 million pictures and photos (2014)

Recommendations

  • Channel Designs for cover picture and profile picture
    Corporate design for FB and all other social networks
  • Templates for postings, photos and VIdeos
    For themes, products and special events (like “Black Friday”, “Christmas”, etc.)
  • Retargeting
  • Photos
  • No hashtags > direct links to the shop
  • Facebook tabs and functions such as Youtube integrate (later also content and shop possible), the contents are directly accessible via FB
  • Posting Frequency
    We post 3-5x week current content, also foreign content, if appropriate.
  • Sales tricks
    Artificial shortage? Sale! Last pieces in stock! Only today!

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Youtube: Statistical data and recommendations for video marketing

Utilisation
2016

  • 8 million users in Germany
  • Target group: 10 – 60 years
  • 92% of all adolescents and 70% of 30-44 year olds, are regularly on Youtube

Referral

  • Advertising spots
  • Influencer Marketing
  • Tips and recommendations from employees
  • Backstage at the shooting, etc.
  • Presentation of companies and tradition
  • Craft, production, technical details and quality

Instagram: Use and statistics

Utilisation
source: Instagram Business

  • 9.8 million users in Germany
  • worldwide 600 million users
  • 1 million Advertisers
  • Target group: 16 – 29 years
  • 83% of users are under 35, 60% under 25
  • 36% of all Germans between 16-29 are registered
  • 4.3 billion Likes a day
  • 98 million images

Referral

  • Reach new target groups
    Instagram enables us to reach a much wider range of target groups than Facebook.
  • We post daily to Instagram, 1-2x
  • Trend Keywords
  • planned content
  • Connection with other channels
  • Software

Pinterest

Utilisation

  • 3 million users in Germany
  • 100 million users worldwide
  • Target group: 16 – 34 years, 80% female users

Referral

  • Link assembly
    Shopping Backlinks for Styles
  • Inspiration (for equipment and similar fields)

Twitter: The Media Network

Utilisation
Source: Twitter Company

  • 12 million users in Germany, only 3-5 million users have an account
  • 321 million active users worldwide
  • Target group: 25 – 44 years
  • 500 million tweets daily
  • 80% use Twitter mobile

Referral

  • Easy + Fast handling and advance planning
    relatively little work like Pinterest, we take directly with
  • Source for media and journalists

Snapchat: Inspiring young people

Utilisation
Source: Snap me if you can

  • 9 million users in Germany
  • 100 million users worldwide
  • 6 billion snaps are available every day

Snack Content Production for High Interaction Rates

Content is produced so easily and quickly

  • Regular Stock Shooting
  • own, fresh image material for social media + short e video clips
  • Team: Photographer, 1/2 Model/s, Visa, On Location (Stores) and Studio in Mix
  • Content in simple form
    Example: Instagram, photo from bed in the morning, with newspaper and cafe. The newspaper shows design ideas for your own garden. Keyword: Influencer.

Agency services and expertise for consulting and management

  • Social Media Keynote Speaker
  • Social Media Marketing Concept
  • Content strategy and planning, basis: target group analysis
  • Multi-channel management and channel setup
  • campaigns, channel and fanpage design
  • Facebook Ads (partner agency)
  • PR and the public (communication concept)
  • Design Workshops

Summary

  1. First Communities and Data Transfers from User Groups
  2. Forums and pioneers like Ebay
  3. The Web 2.0: Communication after the Millennium
  4. Success on the Net: From Large Media Publishing House to Blogger
  5. Fans of today are the elite of the future
  6. Social networks have revolutionized the whole world
  7. start ups and giants: The differentiation of networks
  8. Facebook and YouTube revolutionize the world
  9. Social networks in the future
  10. Localization: Positioning
  11. Social Commerce: Referral buying in social networks
  12. Permanent networking and swarm intelligence
  13. From garage to large corporations to cartels?

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Influencer Marketing Strategies – Speaker Lecture @ ISM

What makes Influencer Marketing so special? In my last Influencer Marketing presentation for this year, we once again focused on the methods and strategies that social media managers need today. As a speaker this was my second appearance at the International School of Management. Here young students learn how media and marketing work. In the middle of the Mediapark Cologne, this is the best location for young talents. Today we met about Influencer Marketing on YouTube. Although Influencer Marketing does not only work on YouTube but also on social media platforms like Facebook or instagram, we still predict the greatest power for YouTube. Here URLs for online shops can be perfectly positioned, influencers achieve an incredibly high interaction rate and real involvement in their stories. Their fans, their community, follow them every step of the way. That’s why we wanted to look at the secrets of influencer marketing for the last time this year.

Lecture: Influencer Marketing & Blogger Relations 2019

In the lecture Influencer Marketing on more than 90 individual slides, the magic but also the mechanism behind the marketing strategy will be discussed. Social networks and the World Wide Web have changed our entire world forever. From stock markets that trade in real time today to real-time communication around the world. The friend calls his girlfriend from Australia, they have a first-class conversation, although she is in the USA. Accordingly, information spreads rapidly. Influencers therefore create large viral effects, viral effects that advertising agencies but also social media agencies want to use profitably for their customers. This is also a great business for the influencers, because they can concentrate fully on their biggest hobby and make it their profession.

Of course, my lecture also deals with the topic of earning money as an influencer. On which network do you earn the most money? How much does a marketing manager have to put aside for a good influencer campaign? Do you prefer to book the one big macro influencer or do you prefer to concentrate on micro influencers? Many questions that social media managers have to deal with, especially when they are studying. Therefore I am always happy to give the young students some input from the entrepreneurial world. Let’s take a look at a small selection of the slides presented in the lecture.

Example slides from the lecture – selection

If you are looking for an influencer marketing speaker, then I would like to give you a few insights into a selection of my slides.

Location: International School of Management (University)

The International School of Management has its headquarters in Cologne at Mediapark. Indirect with lake and close to the city. The perfect place for creativity but also for the classic buy human knowledge. More information about the International School of Management can be found here:

Influencer Marketing Online Course – now on Youtube (German)

My free online workshop is now available on Youtube. Whole 6 parts about Influencer Marketing. This is part one:

Speaker for Influencer & Social Media Marketing

If you are looking for a speaker for your next university event or your next employee training or further education, please feel free to contact us at any time. We look forward to your call or e-mail! If required, please also send us information about the event as well as the times and general conditions or general information directly.

Start Ups and company foundation – Speaker @ Berlin, Alexanderplatz

In Berlin today, the topic was startup and business start-up. How to found a company, especially with spirit and entrepreneurial power. I tell you about my experiences as a young entrepreneur and company owner. In our various areas, from model management to social media, influencer marketing, fashion photography, videography, online marketing and search engine optimization. These are all great buzzwords, but there is much more behind the entrepreneur. Keywords telephone systems, buying and setting up notebooks, office spaces, folders, cupboards, plug connectors. All this is part of entrepreneurship and of course on the way to the top. It’s 90% work and 10% pleasure, but those 10% are worth all the effort!

Presentation: Start Up Strategies and Business Start-ups 2019

In my presentations on entrepreneurship, entrepreneurship and start-up strategies, I show how to design and build young dynamic companies. With digital power, just as clearly structured personnel, with consideration for satisfied employees, but also always with the turnover in mind.

Starting a business in today’s environment, especially in Germany, is not that easy. The figures have also fallen significantly since 2015 and are now 30% below the level. Business start-ups in Germany are declining, as is the often celebrated start-up culture. While on TV investors are looking for ideas to put their capital and know-how into them, reality shows that this spirit has not arrived for a long time. People need courage, inspiration and someone to tell them they can do it. As long as they know for themselves, I’ll make it!

The formula for successful entrepreneurs is quite simple, be diligent and clever! And always do what you love! I like to compare entrepreneurs to football, when we were kids on the pitch every day, it doesn’t really feel like work when we train every day for the top games today. Nobody needs to motivate us, we just like to do it. Nobody has to tell us that you have to learn something new, we do that all by ourselves to develop ourselves further.

That’s the spirit that makes an entrepreneur!

In this lecture, in the middle of Berlin Alexanderplatz, it was about this spirit of an entrepreneur for two days and more than four hours each. On the basis of Best Practice examples and naturally also practice-related topics such as the business plan, I will show you how to achieve independence as a young person, student or even in old age and how to build a team, a company and a brand. On both days, Swiss students from the University of Economics and Computer Science presented more than 100 slides on all important topics. In the end, the students should start their own company and present it in a pitch.

In this pitch, each group has five minutes to present their company. You may know this concept from television when investors are on the lookout again! It’s the same in reality. Investor pitches are fast and you have to convince within minutes. It was a great task for me and it was a lot of fun to judge the different and creative concepts. In the end, I was really amazed at the innovative power that came from the group. Perhaps not at all surprising, because completely differently than in Germany, the number of start-ups in Switzerland increases every year! At this point once again greetings from Berlin to Zurich and until next year.

Live Alexanderplatz Berlin from HSO School of Economics and Computer Science (Zurich, CH)

What is special about this lecture is that the whole group travels from Zurich. This of course also gives a speaker a higher pressure than an appointment on site. Accordingly, I prepare myself for the lectures as well. Likewise, the slides are almost completely individually tailored to this one presentation. Twice a year we meet in Berlin and work out concepts for social media marketing, online marketing, personnel management and everything that modern entrepreneurship entails.

Economics and computer science are two of the essential foundations for success today. The modern technology and communication structure has changed our entire basis, phone books have given way to CSV tables, communication is handled by a chatbot and the entire invoice processing and accounting is automated. Those who find the best interfaces here will make great progress in their careers and careers. Whether in the company as an executive, in management or independently as an entrepreneur and CEO.

Here you will find further information about the:

Example slides from the speech – selection

In order to give you a little insight into my presentations about startup and entrepreneurship, I have a few selected slides, which I can present to you publicly. Let’s first take a look at the summary together.

Speaker for business start-ups and start ups

Are you looking for a speaker for workshops, an employee for further education and training? Get in contact with us. We will be happy to create a tailor-made concept for your event. We look forward to your call or e-mail.

Influencer: Successful on the Net / ZDF TV contribution on Mona Lisa

Today at 6 pm we were once again on TV. This time the ZDF wanted to accompany our newcomer Influencer Soraya Wanya at the Store Opening in the article “Influencer: Success in the Web”! Then it went directly to the customer for a fitting. Soraya did a great job. Our marketing manager also speaks of this
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Video Tutorials! Hilfe für Facebook, Youtube, Instagram, Pinterest & mehr

Free video tutorials on social media marketing? There is not any? There is! After our last lecture in Berlin, we caught up with the Youtube camera and are now producing small videos, which enable you online marketing or more targeted social media marketing
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Content Marketing: 7 steps to success – strategy, SEO, content generation

Content marketing practice of our online marketing agency: During the last weeks we received more and more requests for “Content Marketing”. It seems to be a hot topic, which many agencies jump on to tie up expensive packages. After my interview, this week in Cologne, I also wanted to do some “content” for you! Because, content marketing in principle is quite simple. Yes, really. A pinch of passion for your project, a cappuccino for breakfast and an opened notebook / tablet with text editor.

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Content marketing is simple. It really is.

To be honest: If you have compelling content for your “readers”, then do content marketing. If you have people commenting, sharing or linking (in social media) to your content, do content marketing. If you have content intelligently linked (website, Facebook, YouTube), you do content marketing. If you involve your users in your activities (through actions), you do content marketing. In short: write, link, market. Quite classical, isn’t it?

Exactly! As you can see, the term content marketing is nothing new. Although it is often understood and sold by media agencies as a completely new era, content marketing, the simple, classic way of collecting recipients (readers, interested parties) with qualitative delay, is well thought out and always with added value for your readers.

That’s what LinkedIn says on the subject:

Der Spiegel – Classic example of content marketing

Good content marketing is already practised by the “most classic” German media. Consider the Spiegel, for example, as a magazine. The Spiegel produces, according to the consensus, valuable content that is interesting for many readers, therefore relevant for them and therefore of interest. Ergo, reach and retention time through good content, i.e. content marketing.

Why, you can see now: To achieve this, the Spiegel does not rely on a single format, such as the print magazine, but also on a diverse media portfolio consisting of various off- and online channels. So you will find the Spiegel not only on the newspaper shelf and in the mailbox, the Spiegel is of course available on the internet, on its own website, with links to all magazines. But you can also find the magazine in social media such as Facebook and on TV, every Sunday evening on RTL. Didn’t have time? All content is also available here on its own website, in social media and in its own Spiegel TV YouTube channel.

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Case study: content marketing agency or manage it yourself?

Do it yourself

As previously described, content marketing is relatively simple: write, link, market. This short case should give you an idea of what content marketing is in its most original form. Now we ask ourselves the questions, how did you transfer this concept to a small company, i.e. content marketing for everyone?

You need a system (multimedia linking)

Let us now transfer this to a local shop, for example a barbershop. The small hairdresser’s shop builds its own website, which can be easily implemented with a system such as WordPress (you will find the download here). The small hairdresser shop sets up a Facebook fan page and posts a video on Youtube twice a month.

You need content (qualitative content)

On the hairdresser’s website, the small hairdresser’s shop now writes about practical tips (from a professional), product news or upcoming theme-relevant events in the city. People will follow him if they recognize the honest and if they see the added value (tips, news, events) for themselves! Some of you will not only read, they may even share a blog post on their social networks.

You need awareness (marketing)

Here step 1 (linking) and step 2 (qualitative content) are combined: Fortunately the small hairdresser’s shop is also active here and writes small news or posts pictures from the hairdresser’s shop almost daily. Plus current opening hours, tips or a few styling tips from celebrities (celebrities are always interesting). With the Youtube videos he completes his multimedia appearance and can be found quickly in search engines – which hairdresser (…) in their makes Youtube videos?

excursion: User Generated Contents

It is worthwhile to take a look at shared content and commented content here. This is called user-generated-content. This means user-generated content such as comments, postings, etc. This form of content gets additional value, because contributions are also interesting for friends. This means that you passively increase your reach. Viva la internet! No, that was already there, word-of-mouth propaganda (technical term: viral marketing). Don’t trust technical terms, everything has been there before and everything is easy if you approach the challenge with interest. But, back to the topic:

Now our little hairdresser’s shop no longer has just a blank business card with telephone number and email address. We have created a media system for the little hairdresser by providing useful information and valuable tips from his individual wealth of experience. For example, users who read an article about hair trends read another one that shows “The perfect make-up”. Afterwards, one click on Facebook, Like. You have already won the user over!

Many different pages in the overview. Symbolizes content marketing

Range and qualitative contents increase your relevance

Effect 1: You have increased your range. Effect 2 of qualitative content, users stay longer, their interest increases, as does their willingness to buy. “Because giving is more blessed than receiving,” or also, “do good and you will get good back.

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Content marketing is online marketing

Content marketing is not an incredibly modern online marketing tool. For freelancers and small medium sized companies it is often enough to publish your know-how and expertise in regular intervals on different media channels. Do not consider content marketing as a difficult field of the modern media industry. Consider content marketing as “telling stories”. Try to tell your best friends about yourself and your business – only in text form. As if you were giving tips to your best friend. The important thing is: Be passionate about it and report on topics that interest you. Then “reporting” is easy!

You see, content marketing is not difficult, you just have to develop a passion for writing, take the time regularly, for example during breakfast or lunch break. Voila! You are already doing modern content marketing for which you don’t need an expensive agency.

Online Marketing Agency

What distinguishes an online marketing agency is its special feeling for new, digital online media. Online marketing is a powerful advertising tool. You avoid wastage. Because, it is a difference whether you spread advertising messages in classic media, such as print magazines or market your business model on the Internet. As an online marketing agency, we make sure that your marketing message is always spread through the right channels. We reach your desired target groups and address them specifically. The unbeatable advantage of digital advertising strategies is that target groups can be defined and addressed extremely precisely through target group targeting, for example, based on interests and friends on Facebook. By clever online marketing with a media agency on your side, you avoid high wastage.

Media diversity in online marketing

The Internet is also constantly gaining in diversity through innovative ideas. Online marketing for companies in the media mix of different platforms, websites and channels is becoming more and more extensive. Online marketing works in many different ways, but first you need to know exactly your product or project to answer the question: Who do you want/need to reach? Because with the variety of marketing channels on the Internet, it is important to separate all the relevance – what is needed, what is not. Yes, scatter loss can also occur in online marketing. This makes it all the more important to develop an experienced online marketing strategy that includes both your ideas and those of your customers. We as an online marketing agency bring these two aspects (customer/market) together in strategically clever campaigns, meaningful and appealing designs and creative copywriting.

If you have any questions about online marketing, please feel free to contact us at any time.

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