The conception of the influencer concept for our upcoming campaign will now really be the biggest chunk! Here it’s all about the big questions and the very small ones. Starting with the definition of the target group to the customer needs to the various goals and KPIs that we ultimately need to measure the success […]
How would you start your influencer campaign? Do you want to work with a specific influencer or…? not quite, you want reach! So the first thing is to identify the target audience you want. Who do we want to reach? Only then do we think about the means. Influencer Marketing Online Course: Overview of Topics […]
Before we contact our blogger, we draft our briefing. In this briefing, i.e. in the request, are all the important details that our blogger needs to know so that he can make his own assessment of whether the campaign is interesting for him or not. In the briefing we record all the important data, not […]
Social media managers take over the classic advertising and marketing tasks in and for companies and projects. Social media platforms have changed significantly in recent years. The small social space for pastime has become the omnipresent communication platform. Everyone, especially in developed countries
As an ambassador, the company is a brand ambassador for companies. Today, brand ambassadors are often referred to as influencers. They make brands for their fans a tangible feeling. With their reach, they also ensure that the new customers or fans are won. Brand ambassadors
Facebook Marketing Online Kurs oder teure Beratung? Heute geben wir Ihnen unsere Empfehlung für Firmen und Unternehmen, die ihr eigenes Social Media Marketing auf Facebook erfolgreich betreiben wollen!
Youtube: Video marketing quite uncomplicated As you might have read in the post about the social network Google Plus, Youtube is also part of Google’s industry giant. And this is an important factor when it comes to showing social networks as a successful company. On Youtube you have the possibility to inform users and fans […]
Social Media Networks As a company active in social networks, you have many options to place your company, your marketing message or your advertising. In addition to the well-known networks such as Facebook, Google+, Twitter or Youtube, there are now countless small networks. Especially for young target groups it is important not to be in […]
An interesting Instagram tool is the Story function. Since such a story is only active for 24 hours, it is to be assumed that the effect with users probably remains manageable. What are your experiences
Digitalization is constantly present in all of our daily lives. As social media managers, we spend our time not only at work, but always on the social web, with friends or looking for entertainment. In lectures, we speak from concrete experience, not from theoretical applied knowledge and know-how of third parties, from social media books, […]