Content ideation is a commonly used term in content marketing that defines the process of brainstorming, as well as identifying relevant topics to address your target audience. Thus, it is also the first step of content creation.
In the first step of content creation, ideas and relevant topics for content are generated and concepts are developed. The content you produce must fit and be aligned with your target audience in order to generate a higher reach, increase the lead count and build trust. Therefore, you should ask yourself the question: What topics is your target audience interested in?
Techniques for brainstorming valuable content
There are several techniques for brainstorming:
Brainstorming
Brainstorming allows people with different experiences and skills to contribute ideas that serve as inspirations for other ideas.
Trends
For example, on TikTok, there are trending dances, trending sounds, trending hashtags and much more that you can also operate to increase the reach.
Search behavior
You can use Google Keyword Planner to infer what topics your target audience is searching for and what topics they are interested in.
Social Listening
By monitoring social media and your competitors, you can also gather new ideas. However, much of the social listening activity is based on keywords, it is not the best method for idea generation.
User-generated content (UGC)
Another technique is to review questions that are asked and shared in comments or forums can outline customer concerns.
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